Rahul Sachitanand
Dec 9, 2019

Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG

TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.

Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG

In an increasingly competitive and crowded market, people are consuming significantly more video, across all platforms and age groups, according to the latest findngs from the Omnicom Media Group's Hong Video Content Viewing Landscape Wave 4.


Most free TV platforms are seeing sharp growth in viewership:


There's a divergence in viewership between TVB and viuTV:


Young viewers are driving Now TV and Cable TV numbers:


Netflix is eating into YouTube's dominant share:


But, viewership diverges based on age:


YouTube is yet streets ahead of the competition:


But OTT platform are catching up, fast:


Even as Facebook and Instagram see exploding video viewership:

This article is filed under...
Top of the Charts: Highlights of recent and relevant research


 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

3 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

3 hours ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

3 hours ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.