streaming
Rising costs push consumers to rethink streaming services: What should platforms do?
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
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Are advertisers changing their views on ad-supported streaming?
As agencies are increasingly helping advertisers transition to OTT platforms, we explore how brands are beginning to crack ad-supported streaming services.
Netflix: Should they be eating their dog food?
Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?
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