streaming
Lockdown blues: Hong Kongers ambivalent about overt use of technology in the pandemic
TOP OF THE CHARTS: Tech usage is on the rise, but they worry about the impact of its overt use on their health.
Mobile streaming up by 21.6 billion minutes a week in just four APAC markets
Everyone knows we're watching a lot more streaming video these days. New research from Media Partners Asia details the growth, and the biggest winners, across Indonesia, Philippines, Singapore and Thailand.
Loud and clear: Audio marketing investments gathering pace says IAB
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
What streaming explosion means for consumers, marketers, agencies and media owners
A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.
Advertising versus subscription
It's one of the great, unresolved issues in the industry, and advertising people should worry.
Youtube reigns in video-obsessed Hong Kong despite Netflix surge: OMG
TOP OF THE CHARTS: Despite a surge in OTT viewership, the Google-owned video platform remains a top favourite with Hong Kong viewers.
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