Apr 4, 2024

‘Golden era’ of subscription streaming growth may be over, says YouGov

Market researcher in UK finds growing proportion of consumers thinking of cancelling.

Feb 29, 2024

What the Disney—Reliance merger means for marketers in India

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

Feb 13, 2024

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.

Jan 9, 2024

If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of streaming

As the world of SVOD continues to innovate, how advertisers can best leverage this may seem daunting, but there is a key to thriving amidst the chaos – welcoming change.

Nov 29, 2023

Spotify Wrapped 2023 celebrates real moments with real music

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

Nov 16, 2023

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.