streaming

8 hours ago

Rising costs push consumers to rethink streaming services: What should platforms do?

Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?

Nov 1, 2022

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.

Oct 7, 2022

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

Sep 27, 2022

Why streaming services should consider product placement

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

Aug 29, 2022

Are advertisers changing their views on ad-supported streaming?

As agencies are increasingly helping advertisers transition to OTT platforms, we explore how brands are beginning to crack ad-supported streaming services.

Aug 5, 2022

Netflix: Should they be eating their dog food?

Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?