streaming
‘Golden era’ of subscription streaming growth may be over, says YouGov
Market researcher in UK finds growing proportion of consumers thinking of cancelling.
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What the Disney—Reliance merger means for marketers in India
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.
Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.
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If the shoe (doesn’t) fit: why advertisers need to embrace the evolution of streaming
As the world of SVOD continues to innovate, how advertisers can best leverage this may seem daunting, but there is a key to thriving amidst the chaos – welcoming change.
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Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
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