Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Netflix and South Korean internet provider SK Broadband end three year legal battle over Squid Game traffic
The companies have dropped their lawsuits after fighting over broadband usage costs since 2020, and will now partner to provide better entertainment experiences to their customers.
Disney+ subscribers dropped for the third straight quarter, mostly driven by losses in its India business.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins