streaming
A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Netflix has the opportunity to deliver a superb AVOD experience
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
Google Cloud opens up Media CDN to publishers
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
Broadcast still dominates video viewing in Hong Kong
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.
Disney+ subscriber growth dips amid streaming slowdown
The streamer added only 2.1 million new subscribers from the previous quarter.
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