LoopMe research also indicates that password sharing is prevalent among UK consumers.
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.
The streamer added only 2.1 million new subscribers from the previous quarter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins