| Campaign compiles a new 'Move and win roundup' as each week
progresses. This edition will cover March 2 through March 6, 2026. Catch up on past people moves and business wins. |
Dentsu Creative Australia has promoted Graham Alvarez-Jarrett to chief strategy officer and Madeleine Page to general manager of earned and social under its DC26 agenda, which focuses on elevating creative quality, earned-led thinking, and strategic clarity. The moves follow a broader leadership reshuffle across Dentsu’s creative ranks, aligning with David Halter’s vision to challenge the status quo and integrate creativity with media, data, and technology for greater client impact.
Chow Tai Fook Jewellery has appointed veteran luxury creative leader David Tse as its first global creative director, marking a major milestone in its brand transformation and global expansion strategy. Tse, formerly a creative director at Hermès in Shanghai, will shape the jeweller’s global creative identity and storytelling as it nears its centenary.
Retail media technology firm Zitcha has appointed Phil Bonanno, a former Meta retail media leader, as its APAC commercial director to drive regional growth. Based in Melbourne, Bonanno brings over a decade of experience at Meta and a career spanning retail operations, analytics, and media strategy. He will lead Zitcha’s commercial strategy and support brands and retailers in achieving more data-driven retail media outcomes. His arrival follows the recent appointment of Steve Biddle as chief commercial officer, marking continued expansion of Zitcha’s leadership team.
Scenic Group has expanded its partnership with Thump Media, appointing the agency to manage its full portfolio of paid media channels across Australia and New Zealand. Building on a five-year collaboration, Thump will now handle both brand and performance media for Scenic and Emerald Cruises & Tours, integrating above-the-line and digital performance strategies to drive measurable results. The move follows a competitive RFP process and marks a deepening of the agencies’ long-term partnership amid strong growth for Scenic Group’s luxury cruise and land journey offerings.
Customer experience technology provider Content Guru has appointed Masakatsu Yoneda as Japan country manager to lead its next phase of AI-driven growth. Based in Tokyo, Yoneda brings extensive experience from Japan’s tech and communications sectors, having led go-to-market teams for major international brands. Content Guru, established in Japan for nearly a decade, serves leading enterprises including Rakuten and the Asian Development Bank.
Chinese Wok, India’s largest Desi Chinese QSR brand, has appointed Havas Creative India and Arena Media as its integrated creative, social, and digital media partners to support its rapid national expansion. As the brand scales toward 500 outlets, the partnership will drive a unified, platform-led marketing approach focused on youth engagement, cultural relevance, and data-driven creativity. Havas will lead creative strategy, social content, media planning, and performance marketing to strengthen Chinese Wok’s cultural footprint and build cohesive, scalable brand equity across online and offline touchpoints.
Source: Campaign Asia-Pacific
