ott
Campaign Crash Course: Crafting an effective OTT strategy
As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.
Indian media industry bodies face off against Google, government
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Disney+ hits 95 million subscribers, gaining momentum on Netflix
The results well exceed Disney’s expectations of hitting 90 million global subscribers by 2024.
Changing the channel: Use data to leverage potential of OTT in Southeast Asia
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
Primetime disrupted: OTT's impact in Southeast Asia
TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.
Video viewing near saturation point in Hong Kong: OMG
TOP OF THE CHARTS: Hong Kongers watch 67 hours of video a week, as eyeballs shift to social-media sites at the expense of free TV, according to a new report from Omnicom Media Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
