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Netflix hypes original shows as it braces for new competition
International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others
Iflix introduces open bidding
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
Hooq forms OTT and gaming advertising alliance
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
The fight against rising mobile and CTV ad fraud
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
Hooq selects SpotX to power its advertising ambitions
SpotX will act as Hooq’s ad server and SSP.
Netflix dominates SVoD in Singapore; traditional TV still top for time spent
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
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