ott
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
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