International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
SpotX will act as Hooq’s ad server and SSP.
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
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