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Netflix hypes original shows as it braces for new competition
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3 days ago

Netflix hypes original shows as it braces for new competition

International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others

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Iflix introduces open bidding
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Oct 2, 2019

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

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Hooq forms OTT and gaming advertising alliance
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Oct 2, 2019

Hooq forms OTT and gaming advertising alliance

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

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Hooq selects SpotX to power its advertising ambitions
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Sep 19, 2019

Hooq selects SpotX to power its advertising ambitions

SpotX will act as Hooq’s ad server and SSP.

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Netflix dominates SVoD in Singapore; traditional TV still top for time spent
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Aug 7, 2019

Netflix dominates SVoD in Singapore; traditional TV still top for time spent

Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.

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