ott
Campaign Crash Course: Developing your screen strategy with addressable TV
In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.
Not all subscribers are equal: what economics of different customers mean for APAC
Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How OTT networks are revolutionising sports media and brand sponsorships
Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms.
Rising costs push consumers to rethink streaming services: What should platforms do?
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
Brands invest cautiously in Disney+ and Netflix
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
