OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
Chinese video giant will use Iflix as backbone of its Southeast Asian expansion plans.
Southeast Asian OTT platform is exploring a sale to avoid the same fate as rival Hooq, which entered into liquidation in March after struggling to make finances work.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
Locally produced content and services are gaining popularity, according to a new report.
The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
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