nielsen

Dec 8, 2020

Nielsen to overhaul flagship currency by 2024, but change will be slow

The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.

Dec 2, 2020

Nielsen names global chief marketing and communications officer

Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.

Nov 18, 2020

40 Under 40 2020: Siddharth Sankhe, Nielsen

Data and analytics maven Siddharth Sankhe has introduced innovative digital intelligence solutions to keep his company growing during a downturn.

Sep 10, 2020

As the pandemic prolongs, here's how marketers need to rethink their plans

Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.

Aug 24, 2020

Japanese consumer market faces strong headwinds

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.

Aug 10, 2020

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.