Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.
Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets.
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
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