nielsen

Mar 30, 2022

Nielsen to sell to private equity for $16 billion

The embattled measurement company rejected a previous takeover offer.

Feb 24, 2022

Will 2022 be the year of the 'sonic boom'?

Ten predictions for the sonic branding and marketing industry in 2022.

Feb 21, 2022

Broadcast still dominates video viewing in Hong Kong

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.