nielsen

16 hours ago

How purchasing has changed in markets rebounding from COVID: Nielsen

Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.

Jun 9, 2020

Is it better for brands to change consumer behaviour or to adapt?

CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.

May 8, 2020

MNC brands may suffer as buyers scrutinise health and hygiene: Nielsen

People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.

Mar 5, 2020

Nimble marketers can benefit from changes in Vietnamese consumer purchases: Nielsen

Personal care, frozen foods, online grocery could benefit from enforced COVID-19 consumption changes

Nov 6, 2019

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

Sep 9, 2019

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.