nielsen

3 hours ago

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

3 days ago

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

Jan 5, 2023

Nielsen One Ads makes its debut, with support from ad buyers

Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.

Oct 19, 2022

Nielsen adds YouTube in Total Ad Ratings in three SEA markets

Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.

Oct 6, 2022

The simple truth about gender pay inequity in adland

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

Aug 17, 2022

Unilever is top advertiser in three SEA markets: Nielsen

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.