Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.
People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.
Personal care, frozen foods, online grocery could benefit from enforced COVID-19 consumption changes
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
Sophisticated online shoppers seek healthier options, diversity in selection and better experience.
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