Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.
Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.
The embattled measurement company rejected a previous takeover offer.
Ten predictions for the sonic branding and marketing industry in 2022.
Walmart, Kraft Heinz, Tyson Foods, Samsung, Toyota, and Best Buy. All of these brands share one common thread. By the end of 2021, they had successfully leveraged their brand and excelled at a time when most brands struggled to make an impact.
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
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