Advertisers in APAC increased digital ad spend in 2022
TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.
How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Nielsen One Ads makes its debut, with support from ad buyers
Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.
Nielsen adds YouTube in Total Ad Ratings in three SEA markets
Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.
The simple truth about gender pay inequity in adland
Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?
Unilever is top advertiser in three SEA markets: Nielsen
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
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