The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
Data and analytics maven Siddharth Sankhe has introduced innovative digital intelligence solutions to keep his company growing during a downturn.
Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.
ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.
ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.
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