nielsen

Oct 19, 2022

Nielsen adds YouTube in Total Ad Ratings in three SEA markets

Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.

Oct 6, 2022

The simple truth about gender pay inequity in adland

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

Aug 17, 2022

Unilever is top advertiser in three SEA markets: Nielsen

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Jul 20, 2022

Nielsen's Robert Gilby is Dentsu International's new APAC CEO

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

Jun 7, 2022

GroupM sets parameters for new measurement partners in the US

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.