tv
Media buyers react: TV is fine – let's stop separating linear and digital
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
GroupM sets parameters for new measurement partners in the US
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
Broadcast still dominates video viewing in Hong Kong
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
Nielsen loses accreditation for national and local TV in the US
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
Twitter and Snap push content, creators and incremental reach
Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.
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