‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
Study quizzed 900 marketers from markets spanning the globe.
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Macroeconomic conditions lend themselves to business as usual at the annual television rights buying event in the US.
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
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