ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.
TOP OF THE CHARTS: A look at online video and SVOD consumption habits from a recent report.
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