tv

Sep 2, 2021

Nielsen loses accreditation for national and local TV in the US

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

Aug 29, 2021

NBCUniversal to shake up measurement provider roster

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

May 6, 2021

Twitter and Snap push content, creators and incremental reach

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.

Apr 29, 2021

TV consortium OpenAP launches an identifier for TV planning, measurement

OpenID will allow advertisers in the US to use a single audience definition across major TV networks.

Feb 18, 2021

APAC media inflation is most resilient globally: report

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.