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APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Changing the channel: Use data to leverage potential of OTT in Southeast Asia
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
Addressable TV ads more memorable, study reveals
However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.
What’s next for India’s digital advertising landscape?
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
All you need is some good-looking people to advertise sunglasses
The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.
Singaporeans, Indians watch the most online video content
TOP OF THE CHARTS: A look at online video and SVOD consumption habits from a recent report.
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