tv

Nov 27, 2022

Media buyers react: TV is fine – let's stop separating linear and digital

The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.

Jun 7, 2022

GroupM sets parameters for new measurement partners in the US

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.

Feb 21, 2022

Broadcast still dominates video viewing in Hong Kong

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Sep 2, 2021

Nielsen loses accreditation for national and local TV in the US

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

Aug 29, 2021

NBCUniversal to shake up measurement provider roster

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

May 6, 2021

Twitter and Snap push content, creators and incremental reach

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.