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Nielsen loses accreditation for national and local TV in the US
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
Twitter and Snap push content, creators and incremental reach
Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.
TV consortium OpenAP launches an identifier for TV planning, measurement
OpenID will allow advertisers in the US to use a single audience definition across major TV networks.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Changing the channel: Use data to leverage potential of OTT in Southeast Asia
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
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