Daniel Farey-Jones
Dec 10, 2023

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

Adidas creates clothing for Roblox avatars

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars.

Pop-up stores offering officially licensed digital clothing have been set up in a number of Roblox areas including Theme Park HeideLand, Noob Train and Ultimate Ragdoll Playground.

Adidas has also teamed up with Roblox creator Rush Bogin (Rush X) to create a limited-edition collection called adidas x Rush X that includes items such as an oversized trefoil cross-body bag.

These limited-edition items are available at no cost (one item per user) for the first 10,000 units, then from 85 to 500 Robux (around £1 to £6).

Roblox claims to have around 65 million daily users with 55% being aged over 13.

Campaign UK

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