News

Official appointment of WPP edges closer.

Yet another Western luxury brand is in hot water over a cultural misstep in a market critical to its P&L. Here’s how the industry reacted.

George P. Johnson swept two Grand Prix and walked away with multiple wins at Campaign Asia-Pacific's tenth Event Marketing Awards. See who else took home the metals.

The decline is in line with the network’s expectations.

Questions are emerging around the accuracy of Emarketer’s recent report that Meta is set to overtake Google in digital ad revenue.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Appointment was made through a competitive pitch process.

The mandate spans Xiaomi's smartphones and home electronics to its growing automotive division.

Network’s backing follows recent pushback from other holdcos.

Integration follows the $400 million Google Cloud partnership announced in October.

Omnicom, WPP, and Dentsu are in the running for Netflix's $190 million EMEA media business.

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.

Live debate will cover whether creative taste can be objective.

Ad visibility surged for BIG W, Nivea and Specsavers in March, topping YouGov’s rankings for gains in consumer recall.

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president in an interview with Campaign Asia.

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.

WPP’s EssenceMediacom is the incumbent on the account.

The account was awarded without a pitch.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.

The redundancies to centralise marketing under Asad Ayaz were confirmed via an internal staff memo. CEO Josh D’Amaro said, “this is hard”, but necessary to streamline operations.

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints."

WPP Media dominated Campaign’s Digital Media Awards 2026 with major wins, while Taiwan-based work stood out in AI, content, and entertainment-led campaigns.

Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.

The media mandate sits with Mindshare.

Brosgill, who grew Assembly's Asia-Pacific footprint across 14 markets and led the ADK Global acquisition, has stepped down after 16 years with the network. No successor has been named.

The global marketing remit spans 20 countries.

The global marketing remit spans 20 countries.

The former Grey Hong Kong MD takes charge of both Ogilvy and Grey amid a leadership reshuffle.

Thailand, Indonesia and Vietnam move as a single cultural bloc with 70% shared trending content even as they speak different languages. Japan is the self-contained opposite ecosystem that breaks every regional playbook, findings from six months of TikTok data points across seven markets.

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

Now in his ninth decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

WPP Media, the incumbent, did not defend the account.

The leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.

The chief executive received a base salary of $1.75 million.

Two companies “will leverage each other’s expertise to embed agentic AI”.

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

The Philippines was among Netflix's first test markets for the app.

Damian Blackden leaves ad industry after 37 years in media.

Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

Telstra has appointed Jana Kotatko as successor in a combined role spanning marketing and retail.

The indie will create the parade's brand identity, taglines, slogans and integrate the NDP's mascot into executions.

Live APAC win tracking, on-ground reporting and a new regional hub will form the backbone of Campaign Asia-Pacific’s Cannes 2026 coverage.

Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.

See which events made the cut across more than 40 categories, spanning campaign, people, team, and agency accolades.

Financial terms of the deal and potential headcount changes were not disclosed.

Exclusive: Senior communications leaders across six ASEAN markets will advise Japanese brands expanding beyond Japan.

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.