Customer Experience

Mar 28, 2024

Agency Report Card 2023: VMLY&R

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.

Mar 28, 2024

Agency Report Card 2023: Ogilvy

In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.

Mar 28, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

Mar 28, 2024

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

Mar 27, 2024

Our 2023 Agency Report Cards will be out tomorrow

Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis.

Mar 27, 2024

40 Under 40 2023: Nhan Mai Ngoc, Unilever

With entrepreneurism in his blood, Nhan Mai Ngoc isn’t afraid of taking the off-beat path. From management consulting to marketing, he’s done it all and left an indelible mark in the process.

Mar 26, 2024

Stop The Party and VML release tool to fix gendered language

MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.

Mar 25, 2024

40 Under 40 2023: Melissa Chen, UberEats

Melissa Chen has consistently delivered outstanding results with her strategic consumer-first passion, making Taiwan one of Uber’s most prominent markets.

Mar 22, 2024

Global CEO Thom Newton on Conran Design Group's network expansion

As Havas announces Conran Design Group’s rebrand as its new flagship network, Campaign asks about its intent, the roll out from India, and what it truly means to be a 'citizen brand'.

Mar 21, 2024

Havas brings Conran Design Group and W together in new brand and design network

The new Conran Design Group network launches alongside Citizen Brands, a proprietary study for socially-aware brand leaders.

Mar 14, 2024

Why most brands fail at building true loyalty

Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.

Mar 11, 2024

Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'

As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters

Mar 6, 2024

Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX

With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.

Feb 28, 2024

Spikes Asia announces Innovation Spikes 2024 shortlist

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

Feb 28, 2024

You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon

As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.

Feb 21, 2024

Women to Watch Greater China 2024: Mo Chen, TBWA

TBWA's executive creative director injects a dose of diversity into the Chinese advertising landscape.

Feb 20, 2024

Emami at 50: A tale of two Radhey Shyams, their families and one successful business

Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, becoming a leading FMCG brand, pioneering in-film advertising and more.

Feb 19, 2024

Revitalising brand engagement: The power of curated advertising in China

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Feb 19, 2024

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.

Feb 16, 2024

Campaign Crash Course: The power of a good reputation

In this lesson, GWI provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands.