Customer Experience

2 days ago

FTLife Insurance rebrands, launches new identity with strategic focus on CX

Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.

Jul 18, 2024

Dept taps spatial tech to grow client base in Asia-Pacific

With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Jul 8, 2024

KFC Thailand’s CMO on local flair, innovation, and his recipe for success

"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.

Jul 4, 2024

Agency Report Card 2023: VMLY&R

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.

Jul 1, 2024

Inside Reddit's strategy to court advertisers in Asia Pacific

Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.

Jun 24, 2024

Crisis in a cup: Manner Coffee faces PR debacle following incidents of employee violence

One of China's top coffee brands is now under intense scrutiny regarding its workplace culture and customer safety.

Jun 22, 2024

The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

Jun 19, 2024

The Philippines' top 50 brands

Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.

Jun 10, 2024

Agency Report Card 2023: Ogilvy

In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.

May 31, 2024

Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’

At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.

May 28, 2024

Pride 2024: A call for more courageous allies

If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.

May 28, 2024

Not dead yet: Is it time for brands to invest more in the over 50s?

Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.

May 16, 2024

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

May 15, 2024

Campaign360 2024: Highlights

Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.

May 8, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

Apr 29, 2024

40% women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Apr 27, 2024

How to tackle data-driven customer experience strategy

It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.

Mar 27, 2024

Our 2023 Agency Report Cards will be out tomorrow

Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis.

Mar 27, 2024

40 Under 40 2023: Nhan Mai Ngoc, Unilever

With entrepreneurism in his blood, Nhan Mai Ngoc isn’t afraid of taking the off-beat path. From management consulting to marketing, he’s done it all and left an indelible mark in the process.