Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
Pac-Man, Tetris and Monopoly are appealing to younger gamers through their clever use technology, collaboration and consistency.
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
70% of respondents say they are ready to spend more during Diwali shopping this year
BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.
Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
SOUNDING BOARD: From high profits to high drama, Qantas' fall from grace is one for the books. So, what will it take for the flying kangaroo to rebuild trust and reputation?
After more than ten years of trying to be a successful ad-supported business, perhaps taking a different path is the right thing to do.
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
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