Lessons from Adidas: How to respond to fake press releases
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
Adidas hit by fake press release campaign
Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.
Adidas reunites its global football family ahead of the FIFA World Cup
Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here
Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week
The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.
Why Adidas had to put reputation before profit
Adidas’ delay could have been guided by a hope that West would apologize, before the brand finally recognized the reputational impact of the artist’s words.
Is this the end for celebrity influencers?
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
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