Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
A new film by Iris promotes Arsenal's third kit ahead of the Premier League's return to action Saturday.
TBWA Shanghai orchestrates a campaign to promote the brand's line of clothing inspired by Sanrio's lazy egg-yolk character.
Protests have been taking place across globe following George Floyd's death.
The remit for Adidas includes its Sport Performance business, which makes up 70% of its sales.
Campaign promotes data-driven product GMR (pronounced "gamer"), which translates real-life football skills to improve players' performance in EA Sports' Fifa Mobile.
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