May 12, 2022

ASA bans Adidas ads for offensive nudity

Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.

Mar 10, 2022

Can Adidas’ new executive revive the brand’s sales in China?

Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market.

Mar 2, 2022

The high risk & reward behind Adidas’ China-focused intimates line

The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.

Feb 18, 2022

Adidas bares all and I can’t bear to look

Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?

Feb 11, 2022

Adidas defends decision to tweet image of bare breasts

There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.

Nov 11, 2021

Adidas hands Gen Z creators an open brief

INSPIRATION STATION: The sportswear brand opens a safe space in Melbourne for Gen Z artists and designers to experiment creatively with few restrictions. The results? Unique.