Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.
Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market.
The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?
There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.
INSPIRATION STATION: The sportswear brand opens a safe space in Melbourne for Gen Z artists and designers to experiment creatively with few restrictions. The results? Unique.
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