adidas

Jan 21, 2021

Why sports collaborations could be a goldmine for luxury

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Sep 11, 2020

Watch: Adidas pays tribute to the Arsenal 'family'

A new film by Iris promotes Arsenal's third kit ahead of the Premier League's return to action Saturday.

Jul 14, 2020

Adidas Neo invites China to a Gudetama-inspired Douyin dance challenge

TBWA Shanghai orchestrates a campaign to promote the brand's line of clothing inspired by Sanrio's lazy egg-yolk character.

Jun 2, 2020

Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter

Protests have been taking place across globe following George Floyd's death.

May 8, 2020

VMLY&R China wins pitches for Adidas and Calvin Klein

The remit for Adidas includes its Sport Performance business, which makes up 70% of its sales.

Mar 11, 2020

The beautiful game goes high-tech in Adidas and EA Sports partnership

Campaign promotes data-driven product GMR (pronounced "gamer"), which translates real-life football skills to improve players' performance in EA Sports' Fifa Mobile.