adidas

Nov 14, 2022

Adidas reunites its global football family ahead of the FIFA World Cup

Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here

Nov 3, 2022

Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week

The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.

Nov 2, 2022

Why Adidas had to put reputation before profit

Adidas’ delay could have been guided by a hope that West would apologize, before the brand finally recognized the reputational impact of the artist’s words.

Oct 27, 2022

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Oct 26, 2022

Kanye West antisemitism fallout spotlights risks of celebrity endorsements

In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands. For those with a low risk tolerance, humans may not be an option.

Oct 25, 2022

Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments

Adidas and West launched fashion collaboration Adidas Yeezy in 2015.