Will Green
Sep 17, 2023

Adidas evokes the past in Originals brand platform

The trio of films echo the brand's famous three stripes.

Adidas evokes the past in Originals brand platform

Adidas has released a trio of films as part of a new global brand platform celebrating its Originals range.

The campaign, “We gave the world an original. You gave us a thousand back”, was created by New York shop Johannes Leonardo. It features memorable soundtracks and fast edits offering a kaleidescope of life in the US.

The 30-second films – “Superstar” directed by Daniel Wolfe, “Samba” by Justyna Obasi and “Gazelle” by Will Dhorn, all made through Lovesong with support from Monkey Films, evoke past decades with grainy “archival” footage.

A large cast of characters in Adidas gear play sport or run, skate and dance their way through the ads. Pro skaters Mike Arnold and Miles Silvas appear in "Gazelle."

A series of still images, shot by Chadwick Taylor, accompanies the films featuring Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T, Jamiroquai, Jude Bellingham, Sam Fender and Joy Crookes.

Adidas said the campaign was “developed through an extensive research process, which sought to accurately represent the stories of all three silhouettes. Archival information tracked the history of each shoe through the years, from their creation to the subcultures that have adopted them.”

For the soundtracks, "Superstar" features Tears by Giorgio Moroder, "Gazelle" uses Running One by Johnny Klimek, Reinhold Heil and Tom Tykwer and "Samba" features T Rex's Cosmic Dancer.
Campaign US

Related Articles

Just Published

4 hours ago

Murdoch steps down: Succession stories aside, why ...

With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.

5 hours ago

Samsung urges siblings to make the most of ...

Watch the film conceptualised by Cheil India here

12 hours ago

Formula One debuts the world’s first ‘kiss-activated...

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.

14 hours ago

Cultural competency is critical to creative success ...

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.