Campaign India Team
May 25, 2023

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Following the announcement of adidas bagging the official kit sponsorship for team India (men, women and youth), a film has been rolled out.

Conceptualised by Fundamental, the film shows how team India achieved the impossible multiple times. It shows how people believed India winning the ODI world cup in 1983 was impossible. The film also shows other impossible moments-  for India, under a first-time captain (MS Dhoni) to win the Men's T20 World Cup and ODI World Cup, for Sachin Tendulkar to achieve a century of hundreds across formats, women's cricket matches to go sold out, double centuries in ODIs becoming the norm, and Indian pace bowlers to knock out opponents.


Campaign Asia

Related Articles

Just Published

5 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

6 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

6 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

6 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.