gaming

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Jul 27, 2020

With sharply defined audience, Ampverse sees mass-market brands signing up

Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.

Jul 16, 2020

Boom in mobile esports gives marketers new ways to target confined consumers

TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.

Jul 13, 2020

The COVID-19 effect on China’s gamers and mobile gaming

Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?

Jun 9, 2020

Game play by women surges during pandemic, action shifts from consoles to mobiles

TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.