gaming

May 27, 2024

How JBL's brief to prove sound superiority brought gaming to the visually impaired

‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.

May 7, 2024

Cat God takes calls to help Japanese gamers level up

RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.

May 3, 2024

Why otome is the new go-to for gaming collaborations in China

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

Apr 30, 2024

Gamers are not who brands think they are

From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?

Mar 14, 2024

Warner Bros releases playable Roblox trailer for Godzilla x Kong

It's the first 2D trailer to transform into a playable game on the platform.