gaming
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
Where is China’s gaming industry headed next?
A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?
Disney’s Epic investment answers the ‘should we be in gaming?’ question
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
Riot Games lays offs 11% of total workforce worldwide
As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.
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In-game mobile ads cause APAC gamers to ditch gaming
TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.
Adidas creates clothing for Roblox avatars
Brand launches shops in virtual world and partners with creator Rush Bogin.
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