gaming
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How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
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Problem gaming among youths: Are brands and publishers responsible?
Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.
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Sky Broadband sponsors David Beckham’s Guild Esports
Initial partnership lasts for three years.
Campaign Crash Course: Marketing to under-18s in gaming
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
Kill them with kindness, says this Fortnite tournament
In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.
Netflix and Microsoft: A match made for gaming?
Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.
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