gaming
So you want to market your brand through esports?
GAME CHANGERS: Here's what motivates most brands and what the successful ones do.
Wanna play in esports? Takeaways from Game Changers
Our editors covered this morning's just-concluded conference, gathering key insights and quotes from the many brand leaders who shared their experiences in the gaming and esports space.
We Are Social launches global gaming practice
The socially led creative agency views gaming and social media as intertwined and has been working with likes of Activision, Riot Games, Sony and Twitch.
Netflix rolls out mobile games
Streaming service's foray into gaming comes as part of a focus on engaging mobile users.
Marketing will be redefined by Zoomers in the metaverse
Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.
China's time limits for kids: How marketers can adapt
As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.
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