gaming

11 hours ago

Problem gaming among youths: Are brands and publishers responsible?

Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.

17 hours ago

Sky Broadband sponsors David Beckham’s Guild Esports

Initial partnership lasts for three years.

Sep 23, 2022

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

Sep 22, 2022

Kill them with kindness, says this Fortnite tournament

In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.

Sep 15, 2022

Netflix and Microsoft: A match made for gaming?

Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.