gaming

19 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

Feb 13, 2024

Disney’s Epic investment answers the ‘should we be in gaming?’ question

Gaming advertisers say the new question brands should ask is ‘how will we go to market?’

Jan 24, 2024

Riot Games lays offs 11% of total workforce worldwide

As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.

Jan 4, 2024

In-game mobile ads cause APAC gamers to ditch gaming

TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.

Dec 10, 2023

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

Nov 27, 2023

The rise of in-game marketing and eSports in China: A guide for brands and businesses

The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.