gaming
Xbox highlights adaptive gaming tools in social media ad
The campaign was created by McCann London.
The marketing efforts behind Black Myth: Wukong’s phenomenal debut
On Tuesday, the debut of the first-ever made-in-China AAA game took the global gaming market by storm, achieving record sales across platforms and a swarm of brand collaborations.
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Gaming hits nearly $200 billion, but advertisers remain cautious
Gaming is a nearly $200 billion juggernaut, dwarfing both the movie and music industries. So why are advertisers still hesitant to cash in?
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
How JBL's brief to prove sound superiority brought gaming to the visually impaired
‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
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