UK-based Publicis Play will draw specialists from agencies across the group.
A campaign promoting the LumiHealth initiative ramps up starting this week.
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.
With the just-released video game Cyberpunk 2077 booming in popularity among China’s youngsters, will the once-underground cyberpunk style soon become mainstream?
Wieden+Kennedy takes training camp to the ‘next level’ in stylish video game-inspired film.
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
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