gaming

Jan 10, 2021

Publicis Groupe launches specialist gaming offer

UK-based Publicis Play will draw specialists from agencies across the group.

Jan 5, 2021

Singapore gov and Apple ask citizens to 'level up' on health

A campaign promoting the LumiHealth initiative ramps up starting this week.

Jan 5, 2021

Here is why mobile gaming could make marketers rethink their media plans

In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.

Dec 15, 2020

Will 2021 be the year Cyberpunk style takes over China?

With the just-released video game Cyberpunk 2077 booming in popularity among China’s youngsters, will the once-underground cyberpunk style soon become mainstream?

Oct 1, 2020

Nike’s first esports ad launches gamers into training hell

Wieden+Kennedy takes training camp to the ‘next level’ in stylish video game-inspired film.

Sep 23, 2020

Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.