gaming
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
With sharply defined audience, Ampverse sees mass-market brands signing up
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
Boom in mobile esports gives marketers new ways to target confined consumers
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
The COVID-19 effect on China’s gamers and mobile gaming
Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?
Why the rise of hyper casual gaming matters
What implication does the rise of hyper casual gaming have for app developers and mobile marketers? Adjust's latest report provides some insights.
Game play by women surges during pandemic, action shifts from consoles to mobiles
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
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