gaming
Ampverse launches in Asia
Media company seeks to connect brands and agencies to gaming and esports industry.
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
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WPP puts money behind in-game advertising platform Anzu
The 3D ad-gaming startup has raised $6.5 million in Series A funding.
The real lives of the mainland's 625 million gamers
TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.
Facebook expands playable ads and transparency for brands
Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.
World’s biggest gaming festival coming to Singapore
The inaugural edition of Gamescom will land in Singapore in 2020.
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