92% of gaming ads fail ASCI test: Report
The ASCI report further added that ads running on digital were least compliant with its code of conduct
How should marketers tap gaming trends in APAC?
Asia is the world's largest video games region, with 1.5 billion people playing PC and mobile games. Now, 2023 is bringing new challenges and opportunities for the gaming industry.
‘Havas Play’ launches worldwide
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
Unfair game: Maybelline highlights toxic hatred faced by female gamers in esports
'Go back to your sink'. 'I’ll fucking talk to you however I want.' These actual insults, quickly followed by invitations for sex, consensual or not, emerge in Maybelline's new awareness campaign, focusing on the very real stomach-churning vitriol faced by female gamers.
Where are all the brands at live gaming events?
Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
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