Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
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