gaming

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Ampverse launches in Asia
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Aug 28, 2019

Ampverse launches in Asia

Media company seeks to connect brands and agencies to gaming and esports industry.

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WPP puts money behind in-game advertising platform Anzu
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Aug 7, 2019

WPP puts money behind in-game advertising platform Anzu

The 3D ad-gaming startup has raised $6.5 million in Series A funding.

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The real lives of the mainland's 625 million gamers
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Jun 26, 2019

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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Facebook expands playable ads and transparency for brands
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May 30, 2019

Facebook expands playable ads and transparency for brands

Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.

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World’s biggest gaming festival coming to Singapore
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May 29, 2019

World’s biggest gaming festival coming to Singapore

The inaugural edition of Gamescom will land in Singapore in 2020.

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