gaming

Nov 19, 2021

So you want to market your brand through esports?

GAME CHANGERS: Here's what motivates most brands and what the successful ones do.

Nov 18, 2021

Wanna play in esports? Takeaways from Game Changers

Our editors covered this morning's just-concluded conference, gathering key insights and quotes from the many brand leaders who shared their experiences in the gaming and esports space.

Nov 17, 2021

We Are Social launches global gaming practice

The socially led creative agency views gaming and social media as intertwined and has been working with likes of Activision, Riot Games, Sony and Twitch.

Nov 3, 2021

Netflix rolls out mobile games

Streaming service's foray into gaming comes as part of a focus on engaging mobile users.

Oct 19, 2021

Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.

Oct 12, 2021

China's time limits for kids: How marketers can adapt

As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.