Jan 25, 2024

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.

Dec 15, 2023

Branded Roblox games got 1.8 billion visits in 2023, report finds

An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.

Dec 10, 2023

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

Oct 4, 2023

‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game

Reckoning with mortality is optional.

Aug 27, 2023

Fans can 'meet' K-pop supergroup Blackpink in Roblox

The activation was created by London metaverse studio Karta.

Aug 18, 2023

Roblox accused of allowing gambling sites to target minors

The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.