roblox

Jun 9, 2022

Givenchy’s Beauty House taps into Roblox’s metaversal goldmine

Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?

May 17, 2022

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Feb 17, 2022

There’s no metaverse...but it’s fun to imagine there is

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?

Sep 2, 2021

Revisioning reality in the metaverse

Roblox Corporation's acquisition of gaming chat platform Guilded should be a wake-up call for every brand.

Jun 30, 2021

Brands should embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

Jun 24, 2021

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.