1 day ago

Roblox taps Xbox for CMO as it splits marketing and comms

Chief marketing and communications officer Barbara Messing left Roblox last November.

May 3, 2024

Roblox makes video ads available to all advertisers

By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.

Apr 12, 2024

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Mar 14, 2024

Warner Bros releases playable Roblox trailer for Godzilla x Kong

It's the first 2D trailer to transform into a playable game on the platform.

Mar 7, 2024

Roblox expands advertising offering for brands with launch of new website

To help advertisers create new revenue opportunities, the new ‘Roblox for Brands’ platform introduces new marketing tools for brands, along with updated brand suitability controls for the platform’s Ads Manager.

Jan 25, 2024

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.