Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Brand launches shops in virtual world and partners with creator Rush Bogin.
Reckoning with mortality is optional.
The activation was created by London metaverse studio Karta.
The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.
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