roblox
Givenchy’s Beauty House taps into Roblox’s metaversal goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
There’s no metaverse...but it’s fun to imagine there is
In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?
Revisioning reality in the metaverse
Roblox Corporation's acquisition of gaming chat platform Guilded should be a wake-up call for every brand.
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Brands should embrace the metaverse
Future-facing brands have begun building a strong hybrid brand identity.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
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