Jan 5, 2023
H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
Jun 9, 2022
Givenchy’s Beauty House taps into Roblox’s metaversal goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?
May 17, 2022
Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Feb 17, 2022
There’s no metaverse...but it’s fun to imagine there is
In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?
Sep 2, 2021
Revisioning reality in the metaverse
Roblox Corporation's acquisition of gaming chat platform Guilded should be a wake-up call for every brand.
Jun 30, 2021
Brands should embrace the metaverse
Future-facing brands have begun building a strong hybrid brand identity.
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