Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?
Fans complete challenges for the chance to be part of the performance.
In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?
Roblox Corporation's acquisition of gaming chat platform Guilded should be a wake-up call for every brand.
Future-facing brands have begun building a strong hybrid brand identity.
Fans can play mini-games and explore the Starcourt Mall.
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