by Matthew Keegan | Campaign Asia

Matthew Keegan

3 days ago

How are agencies handling the return of pre-Covid ...

Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.

Cryptocurrency marketing takes off in Asia, but with scams and fraud along for the ride

Advertising

Dec 13, 2021

Matthew Keegan

Cryptocurrency marketing takes off in Asia, but ...

The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?

Are men still passing responsibility for gender diversity initiatives to women?

Advertising

Mar 6, 2020

Matthew Keegan

Are men still passing responsibility for gender ...

More often than not, gender and other diversity initiatives, whilst promoting inclusivity, end up being exclusive by nature, say observers.

Marketing

Dec 23, 2019

Matthew Keegan

How brand in-house marketing teams in Asia have ...

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

Best strategies for marketing to China’s digital-savvy travellers

Influence

Nov 18, 2019

Matthew Keegan

Best strategies for marketing to China’s digital-sav...

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.