Matthew Keegan

Oct 13, 2023

GfK study reveals only 46% of CMOs in APAC say ...

The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.

Aug 3, 2023

Why AIA is betting on the metaverse with a Roblox ...

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Jun 5, 2023

Wokeness woes: Will the anti-woke wave reach Asia?

Every now and then, the right-wing backlash against 'woke' marketing engulfs the West, Campaign explores if there's any legitimacy to the 'go woke, go broke' sentiment. And if brands in APAC need to prepare to face fury?

May 24, 2023

Beyond ChatGPT: What's next for AI and the ...

Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.

Mar 8, 2023

#Unstereotype: Have influencers done a better job ...

Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?

Oct 26, 2022

How trigger marketing helped launch the music ...

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.