Matthew Keegan

Oct 26, 2022

How trigger marketing helped launch the music ...

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.

Dec 13, 2021

Cryptocurrency marketing takes off in Asia, but ...

The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?

Mar 6, 2020

Are men still passing responsibility for gender ...

More often than not, gender and other diversity initiatives, whilst promoting inclusivity, end up being exclusive by nature, say observers.

Dec 23, 2019

How brand in-house marketing teams in Asia have ...

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

Nov 18, 2019

Best strategies for marketing to China’s digital-sav...

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.