The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
Every now and then, the right-wing backlash against 'woke' marketing engulfs the West, Campaign explores if there's any legitimacy to the 'go woke, go broke' sentiment. And if brands in APAC need to prepare to face fury?
Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.
Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?