Matthew Keegan

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Campaign Asia

Matthew Keegan

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Marketing

Dec 23, 2019

Matthew Keegan

How brand in-house marketing teams in Asia have ...

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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Best strategies for marketing to China’s digital-savvy travellers

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Influence

Nov 18, 2019

Matthew Keegan

Best strategies for marketing to China’s digital-sav...

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

Top news, insights and analysis every weekday

Campaign Asia

The decade that was: What has changed and what hasn’t for APAC adland

How a media planner's job has changed in a decade

40 under 40 2019: Asia-Pacific's top rising talent

Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

Matthew Keegan

How brand in-house marketing teams in Asia have ...

Best strategies for marketing to China’s digital-sav...

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