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How brand in-house marketing teams in Asia have changed this decade
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Dec 23, 2019

How brand in-house marketing teams in Asia have ...

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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Best strategies for marketing to China’s digital-savvy travellers
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Nov 18, 2019

Best strategies for marketing to China’s digital-sav...

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

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