Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign ...
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17 hours ago
Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
15 hours ago
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
The Information
20 hours ago
M&A rumour mill is buzzing as Publicis pulls ahead ...
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
14 hours ago
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
13 hours ago
WiredCo nabs creative and content AOR for home ...
Ten agencies were in the pitch for the lucrative account of one of Australia and New Zealand's largest home builders.
14 hours ago
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
1 day ago
Gen AI has created an 'iPhone moment': Coca-Cola's ...
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
The Information
19 hours ago
Infillion relaunches MediaMath
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
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1 day ago
40% women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
20 hours ago
Ogilvy appoints global chief transformation officer
Antonis Kocheilas takes up newly created role.
1 day ago
Taking the entrepreneurial route: Lessons from a ...
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
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Apr 25, 2024
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
2 days ago
What are ChatGPT, Copilot and Gemini saying about ...
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
3 days ago
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.
Apr 24, 2024
Cheuk Chiang assumes CEO role at Bastion's ANZ ...
Chiang moves from his position as APAC CEO of Dentsu Creative.
Agency Report Cards 2023
Mar 28, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 28, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
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The Information
Mar 28, 2024
Agency Report Card 2023: Wunderman Thompson
As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.
The Information
Mar 28, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
People to watch
Feb 21, 2024
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
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Oct 20, 2023
Tech MVP 2023: Presenting the Most Valuable ...
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
The Work
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1 day ago
'Mom's Bed' breaks the silence on caregiver struggles in Seoul
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
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Apr 25, 2024
What's in a name? A new campaign explores labels, liberation and legacy
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
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Apr 24, 2024
Young women with cancer say 'fucc it'
This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.
Apr 17, 2024
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
Apr 16, 2024
Canva makes an unbelievably good presentation...and brand film in Japan
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
Apr 25, 2024
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
PROMOTED
Apr 23, 2024
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
PROMOTED
Mar 18, 2024
AI won’t take your job or business. The people who ...
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
PROMOTED
Mar 4, 2024
Reel in your audience: Optimising short-form video ...
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Most Read
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BY PR NEWSWIRE