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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
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Feb 7, 2019

Amazon's marketing spend soars to $8.2bn to rival ...

The ecommerce giant is now a contender as the world's biggest advertiser.

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WPP to be 'creative transformation company' as strategy review focuses on growth
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Dec 11, 2018

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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Intel hands $300m global media to Dentsu Aegis
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Oct 10, 2018

Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

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Just how radical will Mark Read be at WPP?
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Oct 8, 2018

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.

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WPP names Pretorius chief technology officer and Pattison chief client officer
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Oct 5, 2018

WPP names Pretorius chief technology officer and ...

Mark Read has also detailed the responsibilities of Andrew Scott, who was named chief operating officer in September.

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Accenture Interactive reveals 'very strong' revenue growth
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Sep 29, 2018

Accenture Interactive reveals 'very strong' revenue ...

Estimated revenues would make Accenture Interactive about the same size as Interpublic.

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