Gideon Spanier

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Media

Sep 12, 2019

Gideon Spanier

The Essence of media: people, data and automation ...

WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?

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Christian Juhl to succeed Kelly Clark as Group M's global CEO

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Media

Jul 23, 2019

Gideon Spanier

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

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News

Feb 7, 2019

Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival ...

The ecommerce giant is now a contender as the world's biggest advertiser.

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WPP to be 'creative transformation company' as strategy review focuses on growth

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News

Dec 11, 2018

Gideon Spanier

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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Media

Oct 10, 2018

Gideon Spanier

Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

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Just how radical will Mark Read be at WPP?

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Advertising

Oct 8, 2018

Gideon Spanier

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.