Gideon Spanier

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Sorrell on MediaMonks buy:
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Advertising
Jul 10, 2018
Gideon Spanier

Sorrell on MediaMonks buy: "We need to be in India ...

In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.

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Sorrell reveals 'very different approach' with €300m MediaMonks deal
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Advertising
Jul 10, 2018
Gideon Spanier

Sorrell reveals 'very different approach' with ...

Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.

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Sorrell's S4 Capital, WPP eye MediaMonks as potential acquisition
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Advertising
Jul 4, 2018
Gideon Spanier

Sorrell's S4 Capital, WPP eye MediaMonks as ...

Sir Martin Sorrell's S4 Capital is looking at buying MediaMonks, the Dutch-based digital content production company, as its first acquisition.

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MediaCom scores with $300m Adidas global media-buying win
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Media
Jun 29, 2018
Gideon Spanier

MediaCom scores with $300m Adidas global media-buyin...

Carat has held the account in many markets including in the US and UK.

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Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates
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Advertising
Jun 22, 2018
Gideon Spanier

Cannes Lions owner: Agency groups may have found ...

As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.

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WPP's Read: We're focusing on collaboration, rather than 'collapsing' brands
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Advertising
Jun 18, 2018
Gideon Spanier

WPP's Read: We're focusing on collaboration, rather ...

"I don’t think WPP needs to be smaller. We need to be simpler to navigate [for clients]," Read tells Campaign.

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