Gideon Spanier

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IPG Mediabrands set to land Emirates' global media account
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Media
Feb 12, 2020
Gideon Spanier

IPG Mediabrands set to land Emirates' global media ...

Havas has run the airline's business for six years.

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Crisis at M&C Saatchi: what went wrong and what's next?
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Advertising
Dec 11, 2019
Gideon Spanier

Crisis at M&C Saatchi: what went wrong and what's next?

Allies say founders 'are not going to abandon ship before they set it right'.

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The Essence of media: people, data and automation together
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Media
Sep 12, 2019
Gideon Spanier

The Essence of media: people, data and automation ...

WPP's Essence has a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company GroupM. How much does Essence's rise point the way to the future?

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Christian Juhl to succeed Kelly Clark as Group M's global CEO
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Media
Jul 23, 2019
Gideon Spanier

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
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News
Feb 7, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival ...

The ecommerce giant is now a contender as the world's biggest advertiser.

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WPP to be 'creative transformation company' as strategy review focuses on growth
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News
Dec 11, 2018
Gideon Spanier

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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