Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.
As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.
Mark Read has also detailed the responsibilities of Andrew Scott, who was named chief operating officer in September.
Estimated revenues would make Accenture Interactive about the same size as Interpublic.
Roth has run the holding company since 2005.
Move is new chief executive Mark Read's first significant appointment.
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