Gideon Spanier

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
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News
Feb 7, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival ...

The ecommerce giant is now a contender as the world's biggest advertiser.

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WPP to be 'creative transformation company' as strategy review focuses on growth
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News
Dec 11, 2018
Gideon Spanier

WPP to be 'creative transformation company' as ...

Mark Read will focus on communications, experience, commerce and technology.

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Intel hands $300m global media to Dentsu Aegis
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Media
Oct 10, 2018
Daniel Farey-Jones

Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

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Just how radical will Mark Read be at WPP?
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Advertising
Oct 8, 2018
Gideon Spanier

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.

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WPP names Pretorius chief technology officer and Pattison chief client officer
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Advertising
Oct 5, 2018
Gideon Spanier

WPP names Pretorius chief technology officer and ...

Mark Read has also detailed the responsibilities of Andrew Scott, who was named chief operating officer in September.

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Accenture Interactive reveals 'very strong' revenue growth
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Digital
Sep 29, 2018
Gideon Spanier

Accenture Interactive reveals 'very strong' revenue ...

Estimated revenues would make Accenture Interactive about the same size as Interpublic.

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