The Work Advertising Marketing
Ad Nut
Apr 29, 2024

'Mom's Bed' breaks the silence on caregiver struggles in Seoul

The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.

The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.

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