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How merchants can use consumer insights from ...
Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.
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Male allyship has both a practical and an egalitaria...
Inputs from senior leaders at the Japan operations of Essence, MediaCom and AKQA on navigating a path through male allyship
How are you using discovery commerce?
Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!
Tuning into Generation Twitch: what sets the ...
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
United for success: How Chinese brands can leverage ...
SPORTFIVE’s Echo Li expounds on how Chinese brands can use 'the beautiful game' to raise their global profile.
How Alibaba enhances livestream impact to bring ...
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
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