[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
The Korean conglomerate is driving impact in the countries it is present in.
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
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