In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
The CSO and CIO of Focus Media on the hopes and challenges facing outdoor media in China.
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
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