by Staff Writer | Campaign Asia

1 hour ago

Into the Metaverse: WPP & Meta bring together ...

With the vast potential of the growing metaverse, how can brands leverage the new immersive virtual-world experience to affect real-world opportunities for their business? Industry leaders from agencies, Meta, and WPP came together to share views, guidance and experiences as this new platform takes shape.

Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd

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May 18, 2022

Staff Writer

Electric avenues: Emerging channels dominating ad ...

Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.

Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China

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May 12, 2022

Staff Writer

Resilience and revitalisation: How to tap into the ...

Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.

Ready, set, test: Make the most of your ad on TikTok

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May 5, 2022

Staff Writer

Ready, set, test: Make the most of your ad on TikTok

Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.

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Apr 25, 2022

Staff Writer

Agency 2030: the future starts today

What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.