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3 days ago

Staff Writer

Dare to be human: the value of brand storytelling

In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.

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4 days ago

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Building brand humanity

Can technology help brands become more human?

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4 days ago

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Metta reshuffles senior management team

The Hong Kong-based agency is also expanding their footprint into regional markets

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The digitalisation of outdoor advertising

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Jan 13, 2020

Staff Writer

The digitalisation of outdoor advertising

Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.

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TikTok: how to create effective UGC strategy?

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Jan 10, 2020

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TikTok: how to create effective UGC strategy?

Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.

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TikTok: speaking to consumers in an age of distrust

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Jan 9, 2020

Staff Writer

TikTok: speaking to consumers in an age of distrust

TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.