The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.
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Cannes Lions
DM9's Cannes controversy deepens, US senator sues Omnicom, DDB and DM9 over AI-manipulated entry
After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Havas Costa Rica’s Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacy
After a thorough investigation, Campaign cannot find any proof of the alleged results and impact stated in the Cannes case study submission.
Cannes Lions to ban agencies that submit ‘wilfully false’ campaigns
Changes follow DM9 DDB and Cannes Lions' withdrawal of three entries and scrutiny over various others, including work from Havas Costa Rica, LePub São Paulo and Africa DDB.
Judging at Cannes Lions: Silly sells, challenging convention and more
Thoughts from a Creative Effectiveness jury member.
Marketing is growing up — long live the brand
Five Cannes Lions inspired shifts for Asia’s marketers
Wrangles in the jury room: how the challenges of creative judging play out
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
AI, Asia, and the new CMO
Five takeaways from Cannes Lions 2025.
Cannes Lions responds to criticism regarding inaccessible stage
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
DM9’s creative chief steps down in wake of Cannes backlash
Icaro Doria helped relaunch the agency in 2022.
Where the real Cannes happened
Cannes Lions first-timers pick out their highlights of the week.
Cannes Lions faces calls to step up action on sexual harassment
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Cannes Lions Grand Prix winner faces scrutiny over alleged AI-doctored case study
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
A small step for Cannes, not a giant leap for Asian creative influence
Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.
'If it doesn’t entertain, don’t even enter': Valerie Madon on films, humour, and the power of purpose at Cannes Lions
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
'Creativity is under duress': David Droga as he hands over the baton
“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.
TikTok commercial lead: 'We don't want to take the role of an agency'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
Cannes Lions 2025: See all of the Grand Prix winning work this year
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
The brand took home five Film Craft awards in total.
New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good
The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
Dentsu expands global Sports & Entertainment business
Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
Croisette dispatches: Editor’s diary from the heart of Cannes
The world felt heavier this year... AI panic, shrinking budgets and everything in between. But through all the noise, the best work still managed to cut through with clarity, heart and relevance.
Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
Cannes Lions 2025: APAC winners
The region nets 118 awards, including 8 Grand Prix and a Titanium.
Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
Lindsey Evans: 'See uncertainty as opportunity'
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Cannes Lions entries rise 'reflecting strong global participation'
Entries from Latin America are up by 16%.
2025 Cannes Contenders: RGA creatives weigh in
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
Creativity isn’t just for New York, London or Tokyo—it lives in Mongolia, too: Mongolia's first Cannes juror
Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.
2025 Cannes Contenders: Dentsu APAC leaders place their picks
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces
Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.
Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
Programme of editorial and partner events will run across the week of the festival in June.
Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
Brands must eradicate the 'insight famine' to find success: Cannes Lions
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
Apple named Cannes Lions Creative Marketer of the Year
The tech giant has picked up the accolade for the second time.
Jane Lin-Baden and Tara Ford among Cannes Lions 2025 jury presidents
Awards submissions for the festival are open until 10 April.
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
When safety becomes a luxury in a world of enduring racism
Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.
Alexis Ohanian on investing in women's sports, AI, and the future of Asia
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
TimeTo launches 'bystander training' for people who witness harassment
The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.
My experience in Cannes underlined why men must speak up and take action against harassment
After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.
How a toilet joke got two interns their first Cannes Lions
Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
The Croisette versus Wall Street: How to put a greater financial value on creativity
Why doesn't creative excellence at Cannes lead to greater investor interest?
Richard Edelman reflects on Cannes and regrouping after a tough year
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
Does adland need to up its game on short-form ads?
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
Why wasn’t sustainability front and centre at Cannes?
Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer attitudes on this crucial topic, opines Shape History's Ed Fletcher.
David Droga on moving from being a creative in business to building a business on creativity
The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Why the ascendancy of Asia will be key to shaping the future of the ad industry
In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.
Was WPP right to give Elon Musk a platform at Cannes Lions?
Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.
Cannes Lions 2024 in review: 17 marketers look back at the festival that was
Industry experts gleaned valuable insights from the festival, covering AI, innovation, sustainability, CTV, and retail media.
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
Industry needs to get better at short-form ads, says Film Lions president
Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
Publicis Conseil, Ogilvy and WPP win agency, network and most creative company of year at Cannes Lions 2024
WPP takes back holding company award from Omnicom.
Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.
Glass Lions Grand Prix awarded to body lotion for transitioning women
This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.
The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024
Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.
Cannes daily global podcast: Elon Musk puts free speech before advertisers
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.
RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
Category will encourage ad industry to write image descriptions for the visually impaired.
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Adland chiefs lead Cannes Lions fantasy jury experience
The Loudest Roar is a jury room simulation to help young talent develop their judging, teamwork and creative-thinking skills.
AI can bring greater precision and accountability to the business of creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.
Why Cannes Lions is taking sport seriously
Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.
The business case for investing in creativity is stronger than ever
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.
2024 Cannes Contenders: Havas creative leads share their top bets
Donevan Chew, chief creative officer of Havas Malaysia and Kenneth Tung, executive creative director at Havas Hong Kong tells us which APAC campaigns are set to win a Lion at Cannes.
Cannes Lions 2024: Inside the jury room with Vita Harris
Harris is the Jury President for the Creative Strategy Lions category.
A true union between humans and machines can have a multiplier effect on creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
2024 Cannes Contenders: Cheil creative leads share predictions
Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.
AI doesn’t dilute the business case for creativity, it strengthens it
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.
2024 Cannes Contenders: Valerie Madon's top bets
McCann Worldgroup's APAC chief creative officer handpicks work with themes of innovation and humour that will reign supreme at the Festival de Cannes.
Brave, hungry, scrappy hustlers—why it's time to be more Kiwi
Canada's population, economy and ad industry is nearly eight times bigger than New Zealand's. So why are the Kiwis winning double the number of Cannes Lions (relative to their size) than Canada?
#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions
Brixton Finishing School and DigiLearning Foundation are behind the initiative.
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
Cheil's 'Knock Knock' is APAC's most-awarded campaign
WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Omnicom makes biggest ever acquisition with $900 million deal for Ascential’s Flywheel
US agency group buys digital commerce business from owner of Cannes Lions.
Are we seeing a return to brilliant basics?
There's a lot to be said for playing it simple, opines Gen Kobayashi.
About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset
After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.
China's muted award presence at Cannes Lions 2023: A creative shortfall or Western blind spot?
SOUNDING BOARD: With four combined Lions this year and countries like Australia, New Zealand, and Japan leading the Lions tally for APAC, is a lack of good work or undue bias holding China from claiming its creativity throne at Cannes? Leading industry experts weigh in.
If your Cannes wasn’t about the work, it’s your own fault
Take responsibility for the focus of your festival.