Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
They may be in the business of creativity but how do the network chiefs foster and maintain a creative culture throughout their empires? The chairman and chief executive of Omnicom explains his approach in this essay—the first in an exclusive series by global agency chiefs ahead of Cannes Lions.
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
Omnicom's chairman and chief executive explains the impact of tech and the biggest creative opportunities for the coming year, in the latest article in a series by holding company bosses.