A return to making real-life connections and engaging with fellow creatives and clients at Cannes Lions matters, Philippe Krakowsky, chief executive of Interpublic Group says, as part of our series by global agency chiefs.
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.