Olivia Parker
Mar 28, 2019

Why respect and 'loving kindness' are central to personalisation

Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.

L-R: Campaign's Jenny Chan, Henry Shen, Vivian Yeh and Zoe Zhao at Digital360Festival in Shanghai

This article covered a panel session at Campaign's Digital360Festival in Shanghai on March 28, 2019. For all our coverage of news and video interviews with key guests, see the link here

You arrive at the hotel and the staff already know your individual wine, music and particular towel fluffiness preferences. But while this might generate warm fuzzy feelings in guests or emotions of a different kind, depending on their mood, personalisation has...

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