In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins