personalisation

Aug 10, 2022

How will Apple balance privacy and personalisation as it grows ad business

Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.

May 9, 2022

Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman

The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.

Oct 26, 2020

How to unlock B2B marketing ROI through connected experiences

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.

Jun 17, 2020

Why cross-category marketing works in China

Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.