personalisation
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
How to unlock B2B marketing ROI through connected experiences
Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.
Why cross-category marketing works in China
Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
Consumers don't believe use of personal data leads to more relevant ads, report finds
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
The personalisation trend is a puzzle that needs solving
The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.
Luxury 2030: The rise of personal luxury experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
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