Jul 10, 2023

APAC adtech leaders react to Meta's potential ban from creating personalised ads

Europe's top court has backed the German antitrust watchdog's ruling that Meta cannot profile users across its platforms and the web without real consent. Campaign finds out what this means for Asia Pacific.

Mar 30, 2023

The importance of delivering a personalised experience in times of privacy

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.

Aug 10, 2022

How will Apple balance privacy and personalisation as it grows ad business

Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.

May 9, 2022

Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman

The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.