Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
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