Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?
Last year's was 'brand purpose.' Which is actually two words.
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