Jun 17, 2020

Why cross-category marketing works in China

Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.

Mar 31, 2020

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

Mar 2, 2020

The personalisation trend is a puzzle that needs solving

The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.

Jan 15, 2020

Luxury 2030: The rise of personal luxury experiences

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.

Dec 13, 2019

Are marketers right to turn their backs on personalisation?

Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?

Dec 6, 2019

'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.