personalisation
How will Apple balance privacy and personalisation as it grows ad business
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
How activewear retailer Squatwolf boosted ROI by 74% with Meta
How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
How to unlock B2B marketing ROI through connected experiences
Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.
Why cross-category marketing works in China
Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
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