personalisation
Why cross-category marketing works in China
Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.
Consumers don't believe use of personal data leads to more relevant ads, report finds
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
The personalisation trend is a puzzle that needs solving
The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.
Luxury 2030: The rise of personal luxury experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Are marketers right to turn their backs on personalisation?
Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?
'Personalization' is marketing word of the year, according to ANA
Last year's was 'brand purpose.' Which is actually two words.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
