Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.
AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Appointment extends Mars' WPP relationship to include Essence.
Wakely worked at Mars for 20 years in various marketing leadership roles.
Brands and businesses are donating space on corporate HQs to carry giant sticky notes.
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