mars
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Mars CMO credits long-term commitment for its creative success
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.
Mars named 2021 Spikes Asia Advertiser of the Year
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.
Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver
The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.
Want a dog? Use this slide deck from Pedigree to convince your partner
Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
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