mars

Dec 1, 2020

Want a dog? Use this slide deck from Pedigree to convince your partner

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

Nov 23, 2020

Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads

Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."

Sep 24, 2020

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product

Line of rice products to be rebranded as Ben's Original from 2021.

Sep 9, 2020

Mars Wrigley's Dove asks China to 'Put pleasure first'

A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.

Jan 7, 2020

Mars Food taps PepsiCo's Rafael Narvaez for top marketing job

Narvaez spent more than two decades at Pepsi.

Mar 28, 2019

Why respect and 'loving kindness' are central to personalisation

Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.