Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
Line of rice products to be rebranded as Ben's Original from 2021.
A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.
Narvaez spent more than two decades at Pepsi.
Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.
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