mars

Apr 12, 2021

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Mar 11, 2021

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mar 11, 2021

Mars named 2021 Spikes Asia Advertiser of the Year

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Mar 9, 2021

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Dec 1, 2020

Want a dog? Use this slide deck from Pedigree to convince your partner

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

Nov 23, 2020

Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads

Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."