The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.
The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.
Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
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