mars
Want a dog? Use this slide deck from Pedigree to convince your partner
Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
Mondelez, PepsiCo, Mars lead brands' ire against UK push to regulate junk food ads
Hit out at "astonishing" timeframe for consultation, as strongly worded letter says proposals lack "detail and efficacy."
Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
Line of rice products to be rebranded as Ben's Original from 2021.
Mars Wrigley's Dove asks China to 'Put pleasure first'
A major campaign kicks of with a 10-minute film starring Zhou Dongyu and Liu Yijun, which was crowdsourced via a Douyin challenge, produced by an all-female crew, and debuted on Tmall.
Mars Food taps PepsiCo's Rafael Narvaez for top marketing job
Narvaez spent more than two decades at Pepsi.
Why respect and 'loving kindness' are central to personalisation
Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.
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