AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Appointment extends Mars' WPP relationship to include Essence.
Wakely worked at Mars for 20 years in various marketing leadership roles.
Brands and businesses are donating space on corporate HQs to carry giant sticky notes.
Brand platform positions Mars pet food brand as the source of happier, purring cats.
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
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