CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.
Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.
McCann Health’s Global Scientific Council drove the scientific agenda forward at the United Nations
McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.
While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.
The initiative to mark Japan's national hand-washing day is designed to educate children in Cambodia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins