Why respect and 'loving kindness' are central to personalisation
Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.
Live from Digital360Festival in Shanghai
Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.
What's happening at Digital360Festival in Shanghai
An archive of live updates, observations and photographs from the Digital360Festival, held on 26 April in Shanghai.
Experience a digital revolution at Digital360Festival
The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.
Q&A: Yum China CMO's modern marketing for an old recipe
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
Q&A: Mead Johnson nurtures digital transformation
The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
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