Olivia Parker
Jun 22, 2019

Why no work from China made the 80-strong Digital Craft shortlist

Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.

Chris Chen

“Cannes in China is still important. It’s iconic, I think, the dream for marketers and agency people.”

Just one of the reasons Chris Chen, the chief creative officer of Isobar, based in Shanghai, was so happy to be back on the Riviera this year, his third in a row. The festival has a welcome different feel this year compared to his first visit in 2017, he said, when it felt more like the...

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