Oct 20, 2022

KFC’s smart helmet might make you eat more chicken

For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.

Aug 16, 2021

Westpac hires KFC's Annabel Fribence to oversee brand and marketing

Australian bank has tapped long-time food and beverage marketer to help strengthen its engagement with customers, stakeholders and communities.

Jul 28, 2021

KFC crows about animal welfare record by dropping the 'c-bomb' live on TV

It is the only business to be awarded top tier status in the World Animal Protection's Pecking Order 2021 report.

Jun 24, 2021

Fall fast, rise faster: Why Accenture Interactive had to break the advertising mould in China

From Snow Beer to KFC, the shop's Let's Twinkle creative unit is bending the rules of the game to cater to consumers in a rapidly changing market.

Jun 23, 2021

KFC remains unapologetic about its bunless chicken 'sandwiches'

The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.

Jun 17, 2021

Asia-Pacific Power List 2021: Thomas Chen, Yum China

After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.