kfc
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Yum China hands $400 million media account to Publicis
EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.
Thailand's top 50 consumer brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Is KFC set to part with Ogilvy India?
EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.
KFC teaser hints at switch to Kentucky Fried Turkey for Christmas
KFC says that every year, around this time, requests come in for turkey to be included on its menu.
KFC criticized for playing into racist stereotypes in new OOH campaign
The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.
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