kfc
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Westpac hires KFC's Annabel Fribence to oversee brand and marketing
Australian bank has tapped long-time food and beverage marketer to help strengthen its engagement with customers, stakeholders and communities.
KFC crows about animal welfare record by dropping the 'c-bomb' live on TV
It is the only business to be awarded top tier status in the World Animal Protection's Pecking Order 2021 report.
Fall fast, rise faster: Why Accenture Interactive had to break the advertising mould in China
From Snow Beer to KFC, the shop's Let's Twinkle creative unit is bending the rules of the game to cater to consumers in a rapidly changing market.
KFC remains unapologetic about its bunless chicken 'sandwiches'
The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
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