Matthew Miller
Jun 21, 2018

Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

Yannick Bolloré today at Cannes

This morning at Cannes Lions, Yannick Bolloré, chairman and CEO of Havas Group and chairman of Vivendi, announced an expansion of the group's Annex model, a global expansion of its Edge Performance Network, the creation of an international experiential network called Havas Events and the launch of global CRM network called Havas Helia.

Bolloré said the announcements marks the start of phase two of the company's 'Together' strategy.

Today we believe that...

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