Matthew Miller
Dec 5, 2018

The 10 most disappointing ads of 2018

Our listicle-based look at the year in APAC marketing continues with the 10 campaigns that earned our derision.

2018 IN REVIEW Throughout December we're looking back at the year in APAC marketing, advertising and communicationslisticle-style.

Today, we follow up on yesterday's list of our favourite ads from 2018 by presenting the 10 ads that made us cringe the hardest, roll our eyes the furthest, get the maddest or lose the will to live the mostest. As always, we don't call these the worst ads because surely the worst work is the...

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