NEC and Dentsu created this video to promote the Japanese electronic giant's biometric authentication technologies, which are marketed under the name Bio-IDiom.
It's quite something.
Ad Nut counts 40 young women, all wearing identical masks, except one, who's wearing her own face. The clip implies (without ever really showing it or saying it) that NEC's tech can pick the real person out despite the surfeit of fairly convincing fakes.
It's always great to see big corporations letting a bit of creativity sneak into their B2B marketing efforts, so Ad Nut commends NEC for this. It's certainly attention-getting. Even fun.
At the same time, Ad Nut will never forgive NEC for freaking Ad Nut right freaking out. Luckily the Bio-IDiom website has some less troubling images, along with ample information about the company's authentication technologies. Did you know there are six different types?
If you have a fetish for Uncanny Valley-style horror, you might want to check out the behind the scenes video (click here and scroll down to the 'Ad gallery'). Ad Nut will share a single frame from it below. Because why should Ad Nut be the only one to enjoy future nightmares populated by people with neck faces?
Client : NEC
Agency : dentsu
Film Production : Robot
Creative Director : Yukio Hashiguchi
Movie Planner : Kenta Isobe
Art Director : Yusuke Koyanagi
Copy Writer : Koyu Numata
Film Director : Takuya Demura
DoP : Yoshinobu Yoshida
Producer : Daiji Tsukamoto / Shigeyuki Yamauchi
Production Manager : Kohei Inoue
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|