creativity

4 days ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

Apr 28, 2021

The shared mind: what creative ideation could look like in the future

Tracey Follows's new book explores how the advance of digital technology could impact our personal identities. Here, she explains how any future ability to connect individuals' thoughts could have a major impact on adland’s creative process.

Apr 15, 2021

John Hegarty: Agency craft is in decline

Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH.

Apr 7, 2021

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Online-only event dubbed Cannes Lions Live.

Mar 16, 2021

Creativity, bananas, and mouldy Whoppers

THE AD CONTRARIAN: Being creative in advertising is essential. But it's also undeniably a dangerous game, especially when the creativity veers too far from the realities of why people buy things.

Mar 10, 2021

How much damage has APAC creativity taken in the last year?

Large creative networks were forced to pivot towards performance-based solutions and commerce when the pandemic hit, but creativity has been compromised along the way.