creativity

4 days ago

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Jul 11, 2024

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Jul 11, 2024

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Jul 9, 2024

If agencies want to see higher share prices, they should be pushing the case for creative

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Jul 8, 2024

How ad agencies can safeguard their creative spark from being appropriated

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

Jul 4, 2024

Laid-off creatives strike a nerve with comedic #OpenToWork film

Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.