creativity

4 days ago

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

4 days ago

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Feb 23, 2021

Asia is highly creative, so why is it behind on the global awards stage?

SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.

Feb 22, 2021

Four lessons from Warc on post-pandemic creativity

SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.

Feb 3, 2021

What’s creativity got to do with it?

Volatility isn’t going anywhere, and creativity helps brands grow amid uncertainty.