Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
With Asia's largest creativity festival just two days away, here's a quick look at some of what's worth taking in.
The Festival reveals the complete list of 97 jurors from across the region, 49% of whom are women.
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