creativity
Dentsu's 'brave new normal' creative trends for 2021
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
Asia is highly creative, so why is it behind on the global awards stage?
SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.
Four lessons from Warc on post-pandemic creativity
SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
The Shootsta Show Video Series: How to tell a powerful story with interviews
How to make your video interview content powerful and authentic.
What’s creativity got to do with it?
Volatility isn’t going anywhere, and creativity helps brands grow amid uncertainty.
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