creativity
Should creatives consider phobias when creating ads?
While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
TSLA’s design practice launches creator index
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
Media is getting creative as an awards-worthy force for good in troubled times
The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war.
Spikes Asia X Campaign: What does creative risk-taking look like?
In this opening discussion, VMLY&R's Valerie Madon, BBC's Nicola Eliot and Jollibee's Francis Flores talk about the shifting perceptions of creativity in the past couple of years.
Spikes Asia winners reveal trends in APAC creativity
This year’s crop of winners depicts the creative industry’s inclination to solve some of society’s biggest challenges.
MSL names Roya Partovi first chief creative officer
With the creation of the chief creative officer role, executive creative director Marc Levy will lead MSL’s creative strategy team and report to Partovi.
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