creativity
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
The shared mind: what creative ideation could look like in the future
Tracey Follows's new book explores how the advance of digital technology could impact our personal identities. Here, she explains how any future ability to connect individuals' thoughts could have a major impact on adland’s creative process.
John Hegarty: Agency craft is in decline
Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH.
Cannes Lions U-turns and confirms 2021 festival will be digital-only
Online-only event dubbed Cannes Lions Live.
Creativity, bananas, and mouldy Whoppers
THE AD CONTRARIAN: Being creative in advertising is essential. But it's also undeniably a dangerous game, especially when the creativity veers too far from the realities of why people buy things.
How much damage has APAC creativity taken in the last year?
Large creative networks were forced to pivot towards performance-based solutions and commerce when the pandemic hit, but creativity has been compromised along the way.
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