creativity

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As brands expand their purpose, creative agencies must too
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Oct 10, 2019

As brands expand their purpose, creative agencies must too

Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.

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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
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Oct 4, 2019

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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The power of 'storyteching' and how to apply it
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Sep 27, 2019

The power of 'storyteching' and how to apply it

Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.

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7 things to look forward to at Spikes Asia this week
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Sep 23, 2019

7 things to look forward to at Spikes Asia this week

With Asia's largest creativity festival just two days away, here's a quick look at some of what's worth taking in.

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Spikes Asia 2019 announces Jury members
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Aug 8, 2019

Spikes Asia 2019 announces Jury members

The Festival reveals the complete list of 97 jurors from across the region, 49% of whom are women.

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