HSBC rebranded its life-insurance business as HSBC Life in Hong Kong this week, with a campaign through Saatchi Saatchi.
Hong Kong is the first market to see the new branding. The campaign, titled 'Because a promise is a promise', includes 30- and 60-second ads, social media and massive OOH.
The brand wants to be seen as a long-term partner in helping people keep their promises to their loved ones. The...
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