Ad Nut
Jul 3, 2018

Mobile carrier promotes 'magic'...Zzzzzzzzzzzzz

For a moment, this dull-as-paint Telstra ad looked like it was going to become a horror film, but no such luck.

For a moment, this dull-as-paint Telstra ad looked like it was going to become a horror film, but no such luck.

Ad Nut pities mobile carriers. They've got to try to add some excitement to a well-understood, relatively undifferentiated service that consumers treat more or less like a commodity. Good coverage and speed are table stakes, and among those that are in the game, consumers care mainly about the lowest price.

But even given all that, this new campaign from Telstra promoting Apple hardware by The Monkeys is just dull as paint. Unless you're a fan...

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