Shangri-La calls global media review, GroupM agencies sitting out

It is understood that due to client conflict, incumbent media agency Maxus and its sister GroupM agencies will not be participating in this review. 

Brendan Inns, vice-president of brand communication at Shangri-La Hotels and Resorts told Campaign Asia-Pacific that consulting agency R3 was managing the pitch and that a request for information had been sent out to the agency, but that agencies have not yet been selected for the pitch.

Inns expects a decision to be made in the fourth quarter of this year. 

Earlier this year, Shangri-La appointed i-Prospect Hong Kong to handle its global SEM and SEO business. 

See Campaign Asia-Pacific's Pitch List for a monthly update on ongoing and recent pitches.