Emily Tan
Sep 13, 2012

Shangri-La calls global media review, GroupM agencies sitting out

GLOBAL - Shangri-La Hotels and Resorts has called for a global review of its media account for 2013.

Shangri-La New Dehli
Shangri-La New Dehli

It is understood that due to client conflict, incumbent media agency Maxus and its sister GroupM agencies will not be participating in this review. 

Brendan Inns, vice-president of brand communication at Shangri-La Hotels and Resorts told Campaign Asia-Pacific that consulting agency R3 was managing the pitch and that a request for information had been sent out to the agency, but that agencies have not yet been selected for the pitch.

Inns expects a decision to be made in the fourth quarter of this year. 

Earlier this year, Shangri-La appointed i-Prospect Hong Kong to handle its global SEM and SEO business. 

See Campaign Asia-Pacific's Pitch List for a monthly update on ongoing and recent pitches.

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