Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.
The review impacts all of the pro football league’s current media agencies.
Car marque is working with The Observatory International.
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Florian Adamski, chief executive of OMD, talked to Campaign.
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
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