review

Mar 21, 2020

Kraft Heinz puts $600 million global media account in review

Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.

Feb 18, 2020

Unilever kicks off strategic review of personal-care brands

Process takes place as Unilever considers selling off tea business.

Feb 17, 2020

Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Food giant will also increase working media spend by 30%, with even bigger boost for key brands.

Oct 31, 2019

Coca-Cola seeks creative agency for global brand campaign

The review includes work around sustainability, according to people with knowledge of the matter.

Sep 10, 2019

Imperial Tobacco reviews global ad account

Brands include Davidoff, JPS and Parker & Simpson.

Jul 16, 2019

WPP set to defend Disney media review in Asia despite declining elsewhere

Mindshare is expected to give up Fox account in Europe.