review

Sep 23, 2021

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

Jul 27, 2021

Gucci owner Kering Group kicks off global media review

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

Jun 8, 2021

Bayer kicks off $800 million global media review

WPP’s Mediacom held a majority of the account, along with PHD in certain markets.

May 25, 2021

Philips wraps global review, picks Omnicom for creative, media and comms

One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.

May 2, 2021

Philips drops incumbent Dentsu from global agency review

Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.

Mar 26, 2021

IAB to review digital audience measurement currency requirements

The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.