review
May 28, 2023
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD.
Mar 23, 2023
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Feb 7, 2023
PHD Indonesia wins Vivo’s media duties
The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
Dec 19, 2022
Mindshare retains Nike media account in China
Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.
Dec 11, 2022
The NFL kicks off global review to consolidate its $400 million media account
The review impacts all of the pro football league’s current media agencies.
Sep 13, 2022
Škoda reviews global advertising
Car marque is working with The Observatory International.
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