Florian Adamski, chief executive of OMD, talked to Campaign.
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.
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