review

May 28, 2023

Carlsberg shortlists three agencies for global media account

IPG's Initiative was appointed in 2017, replacing OMD.

Mar 23, 2023

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

Feb 7, 2023

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Dec 19, 2022

Mindshare retains Nike media account in China

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Dec 11, 2022

The NFL kicks off global review to consolidate its $400 million media account

The review impacts all of the pro football league’s current media agencies.

Sep 13, 2022

Škoda reviews global advertising

Car marque is working with The Observatory International.