Car marque is working with The Observatory International.
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Florian Adamski, chief executive of OMD, talked to Campaign.
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
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