review
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
Gucci owner Kering Group kicks off global media review
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
Bayer kicks off $800 million global media review
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
Philips wraps global review, picks Omnicom for creative, media and comms
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
Philips drops incumbent Dentsu from global agency review
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
IAB to review digital audience measurement currency requirements
The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.
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