Charlotte Rawlings
Feb 4, 2024

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

Vodka brand Finlandia reviews global creative account

Finlandia vodka is reviewing its global creative account.

The process is being handled by Creativebrief and Campaign understands the review is at the chemistry stage.

The vodka brand was acquired by a subsidiary of Coca-Cola last November.

It was formerly owned by Brown‑Forman, which also owns Jack Daniel’s, Chambord and Tequila Herradura.

Wieden & Kennedy previously created work for the brand, releasing campaigns including “Wisdom” and “To the life less ordinary”.

In 2017, the shop released “Finlandia flavours", comprising eight films and four print executions illustrating how Finland’s summers create the perfect conditions to grow Finlandia’s ingredients.

The agency stopped working with Finlandia in 2018.

Finlandia declined to comment.

Source:
Campaign UK

Related Articles

Just Published

5 hours ago

Creative Minds: Aurora Cao's dream dinner date with ...

The award-winning Dentsu creative dreams of inviting the God of Fortune and other folklore-inspired influential Chinese icons for a feast of inspiration.

7 hours ago

The C-suite tangle: Why CMOs need to speak a new ...

CAMPAIGN 360: Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organisation.

7 hours ago

Agency Report Card 2023: Havas Media

From selloff rumours to the Shell backlash, 2023 was not a quiet year for Havas Media.

8 hours ago

LVMH expands partnership with Alibaba as 618 sales soar

Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.