creative
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Global new business declined 5.8% in 2020, with media offsetting creative losses: R3
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
Bumble seeks match with global media and creative agencies
Dating app has asked networks to pair agencies for the process.
Mediabrands promotes Malaysia leader to global content-studio role
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.
Ogilvy veteran Eugene Cheong launches creative outfit
Frustrated by the ‘slow’, ‘costly’ and ‘ineffective’ processes at large networks, Cheong is setting out to break all the rules with his new startup.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
