This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.
The new position involves growing 'society-changing, future-facing business'.
Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.
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