creative

Jan 4, 2023

Creatives make their 2023 predictions as newscasters

Campaign US asked creatives to get creative with their 2023 predictions.

Dec 22, 2022

Formulation, concentration and the three-headed llama

How to solve the cultural gap between creative and production.

Dec 1, 2022

Why tight briefs are the best fit

Too much information or creative freedom in the briefing process can blur the focus of both brand and agency, says this marketing strategist.

Aug 25, 2022

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Aug 18, 2022

Superunion launches creative tool to help brands showcase their flexibility

The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.

Aug 17, 2022

WPP tops big six new-business table in Q2

Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.