Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
Dating app has asked networks to pair agencies for the process.
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.
Frustrated by the ‘slow’, ‘costly’ and ‘ineffective’ processes at large networks, Cheong is setting out to break all the rules with his new startup.
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