creative
Creatives make their 2023 predictions as newscasters
Campaign US asked creatives to get creative with their 2023 predictions.
Formulation, concentration and the three-headed llama
How to solve the cultural gap between creative and production.
Why tight briefs are the best fit
Too much information or creative freedom in the briefing process can blur the focus of both brand and agency, says this marketing strategist.
Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
Superunion launches creative tool to help brands showcase their flexibility
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
WPP tops big six new-business table in Q2
Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
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