creative

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Feb 2, 2021

Global new business declined 5.8% in 2020, with media offsetting creative losses: R3

Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.

Jan 25, 2021

Bumble seeks match with global media and creative agencies

Dating app has asked networks to pair agencies for the process.

Jan 20, 2021

Mediabrands promotes Malaysia leader to global content-studio role

Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.

Dec 18, 2020

Does Coke's pitch of its entire global agency roster smell of desperation?

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.

Nov 24, 2020

Ogilvy veteran Eugene Cheong launches creative outfit

Frustrated by the ‘slow’, ‘costly’ and ‘ineffective’ processes at large networks, Cheong is setting out to break all the rules with his new startup.