creative

Nov 24, 2021

BBH wrests Mini China's integrated, creative business from Anomaly

BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.

Nov 1, 2021

Dentsu appoints Yasuharu Sasaki as chief creative officer

He will lead a team of over 800-plus team at the network.

Oct 31, 2021

Physician, heal thyself

Creative agencies are suffering from a malaise of single-digit margins, ‘at best’. So the time has come to take a dose of the medicine they so readily prescribe to clients.

Sep 8, 2021

Accenture acquires South Africa's creative shop King James Group

Indie agency's 300-person team will be absorbed by Accenture South Africa as part of the deal.

Sep 7, 2021

Time for a creative bounce

What’s the real story behind the holding companies' first half bounce-backs?

Aug 25, 2021

Insurance CMOs seek to erase segment's rep for middling creative

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?