Campaign US asked creatives to get creative with their 2023 predictions.
How to solve the cultural gap between creative and production.
Too much information or creative freedom in the briefing process can blur the focus of both brand and agency, says this marketing strategist.
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
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