creative
Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
Superunion launches creative tool to help brands showcase their flexibility
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
WPP tops big six new-business table in Q2
Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
Smirnoff kicks off global branding review
The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.
Rob Chalmers takes up chief experience officer role at Dentsu Creative
The new position involves growing 'society-changing, future-facing business'.
WPP scores the four largest accounts in May
Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.
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