creative

Aug 25, 2022

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Aug 18, 2022

Superunion launches creative tool to help brands showcase their flexibility

The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.

Aug 17, 2022

WPP tops big six new-business table in Q2

Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.

Jul 29, 2022

Smirnoff kicks off global branding review

The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.

Jul 26, 2022

Rob Chalmers takes up chief experience officer role at Dentsu Creative

The new position involves growing 'society-changing, future-facing business'.

Jul 25, 2022

WPP scores the four largest accounts in May

Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.