creative
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Barclays hires global MD of brand, creative and media
Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Confusion prevails in India as advertisers, agencies grapple with new declaration rules
After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
