pitch
Resetting the pitch process and bringing the soul back to adland
On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.
Ebiquity names new Southeast Asia MD
Sanny Manduapessy moves to Singapore from Ebiquity Australia
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L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets
Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.
'Is pitching broken?' is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.
WPP's MediaCom and Essence team up to retain hold on Mars global media
Appointment extends Mars' WPP relationship to include Essence.
Norwegian Cruise Line sets sail with Digitas as global media AOR
Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.
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