pitch
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Sun Life calls for media agency pitch
The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.
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UK study finds majority are ‘disenfranchised’ with pitching
The Future of the Pitch 2022 survey was conducted by Creativebrief.
Resetting the pitch process and bringing the soul back to adland
On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.
Ebiquity names new Southeast Asia MD
Sanny Manduapessy moves to Singapore from Ebiquity Australia
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L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets
Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.
'Is pitching broken?' is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.
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