From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
OMD has been Singtel's media partner since 2018.
IPG's Initiative was appointed in 2017, replacing OMD.
MediaSense interviewed directors and C-suite ad professionals across the globe.
For the first time, Suntory's non-alcoholic beverage and supplement division has awarded full media planning and buying to a single agency in eight APAC markets.
The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins