May 28, 2023

Carlsberg shortlists three agencies for global media account

IPG's Initiative was appointed in 2017, replacing OMD.

May 25, 2023

Pitch process wastes time, money, and impacts mental health: report

MediaSense interviewed directors and C-suite ad professionals across the globe.

Feb 14, 2023

Suntory Beverage & Food Asia Pacific consolidates media with OMD

For the first time, Suntory's non-alcoholic beverage and supplement division has awarded full media planning and buying to a single agency in eight APAC markets.

Feb 7, 2023

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Dec 19, 2022

Mindshare retains Nike media account in China

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Jul 25, 2022

Sun Life calls for media agency pitch

The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.