pitch

Jul 25, 2022

Sun Life calls for media agency pitch

The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.

Jul 15, 2022

UK study finds majority are ‘disenfranchised’ with pitching

The Future of the Pitch 2022 survey was conducted by Creativebrief.

Mar 24, 2022

Resetting the pitch process and bringing the soul back to adland

On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.

Mar 7, 2022

Ebiquity names new Southeast Asia MD

Sanny Manduapessy moves to Singapore from Ebiquity Australia

Mar 4, 2022

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

Feb 17, 2022

'Is pitching broken?' is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.