pitch

Mar 24, 2022

Resetting the pitch process and bringing the soul back to adland

On their second lockdown anniversary, MullenLowe Group UK’s Lucy Taylor explains how the pandemic has presented a much-needed opportunity to reset the pitch process and bring some soul back to the industry.

Mar 7, 2022

Ebiquity names new Southeast Asia MD

Sanny Manduapessy moves to Singapore from Ebiquity Australia

Mar 4, 2022

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

Feb 17, 2022

'Is pitching broken?' is the wrong question

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.

Feb 9, 2022

WPP's MediaCom and Essence team up to retain hold on Mars global media

Appointment extends Mars' WPP relationship to include Essence.

Feb 3, 2022

Norwegian Cruise Line sets sail with Digitas as global media AOR

Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.