global
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Netflix launches 'One story away' campaign across 27 markets
The campaign, through AKQA, aims to evoke the power of storytelling. In Asia, the campaign will primarily focus on digital, OOH and TV.
SAP chooses OMG for global media remit
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Revealed: Campaign's Global Agency of the Year winners
The best agencies from around the world have been selected.
Global Creative Agency of the Year: Wieden & Kennedy (US)
Shop sees off international competition, including finalists Ogilvy Taiwan, Ogilvy Thailand, TBWA Hakuhodo and TBWA Hong Kong.
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