Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
The campaign, through AKQA, aims to evoke the power of storytelling. In Asia, the campaign will primarily focus on digital, OOH and TV.
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
The best agencies from around the world have been selected.
Shop sees off international competition, including finalists Ogilvy Taiwan, Ogilvy Thailand, TBWA Hakuhodo and TBWA Hong Kong.
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