Faaez Samadi
Aug 14, 2017

Microsoft hires Publicis Media for e-retail work

Agency will take on account in seven APAC markets.

Ken Mandel
Ken Mandel

Publicis Media has won the digital merchandising business account for Microsoft.

Focusing on ecommerce and digital content delivery, Publicis Media’s commerce division will handle the work in seven Asia-Pacific markets: Singapore, Korea, Thailand, Philippines, Vietnam, Malaysia, and Indonesia. 

The agency will provide its services across several Microsoft product lines, including Windows, Office, Xbox and Surface.

“We are thrilled to have Microsoft come on board. Publicis Media is the first to offer comprehensive support and offerings at the intersection of media and commerce,” said Ken Mandel, president of innovation and commerce at Publicis Media APAC.

In addition, Publicis Media has made several new hires to its APAC commerce team. Raunak Mehta has joined as head of e-commerce strategy and consulting, bringing six years’ experience from Flipkart and Zalora.

Gosia Rakowska has been appointed head of e-merchandising, focusing on brands and retailers. She was previously at Saatchi & Saatchi and HP.

Finally, Kate Tan has joined as an e-commerce strategist, having come from an e-commerce startup background. 

Related Articles

Just Published

1 hour ago

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

1 hour ago

Isobar HK names CEO in continuing DAN recast

David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.

1 hour ago

Hong Kong 'virtual' insurance company launches ...

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.

2 hours ago

Indonesia telcos lead YouTube's list of the year's ...

IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.