Faaez Samadi
Aug 14, 2017

Microsoft hires Publicis Media for e-retail work

Agency will take on account in seven APAC markets.

Ken Mandel
Ken Mandel

Publicis Media has won the digital merchandising business account for Microsoft.

Focusing on ecommerce and digital content delivery, Publicis Media’s commerce division will handle the work in seven Asia-Pacific markets: Singapore, Korea, Thailand, Philippines, Vietnam, Malaysia, and Indonesia. 

The agency will provide its services across several Microsoft product lines, including Windows, Office, Xbox and Surface.

“We are thrilled to have Microsoft come on board. Publicis Media is the first to offer comprehensive support and offerings at the intersection of media and commerce,” said Ken Mandel, president of innovation and commerce at Publicis Media APAC.

In addition, Publicis Media has made several new hires to its APAC commerce team. Raunak Mehta has joined as head of e-commerce strategy and consulting, bringing six years’ experience from Flipkart and Zalora.

Gosia Rakowska has been appointed head of e-merchandising, focusing on brands and retailers. She was previously at Saatchi & Saatchi and HP.

Finally, Kate Tan has joined as an e-commerce strategist, having come from an e-commerce startup background. 

Related Articles

Just Published

3 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

3 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

12 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

15 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.