Apr 11, 2024

Safari and McCann Japan give vintage clothing a storied past

A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.

Apr 2, 2024

The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit

Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.

Feb 19, 2024

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.

Feb 7, 2024

How CNY is firing up cross-border e-commerce in Singapore

As the Year of the Dragon approaches, e-commerce retailers stand to soar from an influx of consumer spending, opines dLocal’s Joaquin Moreno.

Feb 5, 2024

Is Temu too timid when it comes to PR?

As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.

Dec 6, 2023

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.