ecommerce

Jul 2, 2020

How purchasing has changed in markets rebounding from COVID: Nielsen

Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.

Jun 25, 2020

GroupM builds ecommerce muscle with Tokopedia partnership

Partnership with Indonesia's biggest ecommerce site follows Lazada deal earlier this month.

Jun 24, 2020

Gucci, Prada and more struggle on Douyin

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.

Jun 17, 2020

L'Oreal boosts digital's share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant.

Jun 16, 2020

Livestream selling is all the rage in China, but beware

As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.

Jun 15, 2020

Pandemic may help China's big 3 ecommerce giants keep lion's share of market

TOP OF THE CHARTS: Despite a shrinking retail market overall, China will supersede the US retail market in 2020 as the world's largest, with ecommerce up 16%, says eMarketer.