Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
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