ecommerce
MediaCom's Josh Gallagher on the challenges creatives face with ecommerce
Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
Don't waste your tears on the death of the purchase journey
The gap between inspiration and purchase is fast closing shut. It's time for retailers to respond with a holistic approach.
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
