ecommerce
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SEA consumers to spend more ahead of Chinese New Year 2022: study
Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.
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Wunderkind launches in Australia to address brands' commerce media needs
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
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Starved of first-party data by online marketplaces, brands turn to commerce media
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
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Declining orders on Lazada contributes to Alibaba missing quarterly revenue expectations
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
India hasn’t utilised ecommerce to the extent we could: Salesforce CEO
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
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FairPrice to allow advertisers to leverage its shopper data
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
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