While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
Alibaba has become the standard for Chinese ecommerce, but the market is nearing saturation.
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
The tech giant appears to be taking a more conciliatory approach to appease Beijing, whether by choice or force.
Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.
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