ecommerce
How purchasing has changed in markets rebounding from COVID: Nielsen
Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
GroupM builds ecommerce muscle with Tokopedia partnership
Partnership with Indonesia's biggest ecommerce site follows Lazada deal earlier this month.
Gucci, Prada and more struggle on Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.
L'Oreal boosts digital's share of marketing spend from 50% to 70%
Ecommerce now accounts for 20% of sales at beauty giant.
Livestream selling is all the rage in China, but beware
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
Pandemic may help China's big 3 ecommerce giants keep lion's share of market
TOP OF THE CHARTS: Despite a shrinking retail market overall, China will supersede the US retail market in 2020 as the world's largest, with ecommerce up 16%, says eMarketer.
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