ecommerce

Feb 24, 2021

MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

Feb 16, 2021

Flipkart and MediaMath come together to launch self-serve DSP

The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business

Feb 11, 2021

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts

Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.

Feb 3, 2021

Don't waste your tears on the death of the purchase journey

The gap between inspiration and purchase is fast closing shut. It's time for retailers to respond with a holistic approach.

Jan 27, 2021

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.

Jan 21, 2021

Ogilvy hires Steve Soechtig to lead global experience practice

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.