ecommerce
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Indonesia to regulate social commerce: What should marketers expect?
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
Former Lazada and Amazon senior exec joins Athletic Greens
Established in 2010, Athletic Greens has gained recognition primarily for its product, AG1, with the brand's emphasis centred on 'essential nutrition'.
The top social commerce trends in China that brands can learn from
China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?
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How brands are taking back ownership of livestreaming in China
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
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TikTok set to launch e-commerce business in US with Chinese goods
TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.
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The rise of live commerce: Who's at risk of losing out?
In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.
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