Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
The gap between inspiration and purchase is fast closing shut. It's time for retailers to respond with a holistic approach.
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins