Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
Partnership with Indonesia's biggest ecommerce site follows Lazada deal earlier this month.
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.
Ecommerce now accounts for 20% of sales at beauty giant.
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
TOP OF THE CHARTS: Despite a shrinking retail market overall, China will supersede the US retail market in 2020 as the world's largest, with ecommerce up 16%, says eMarketer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins