The agency is creating a bespoke unit to service the account, worth an estimated US$60 million in annual billings, across 18 markets.
The CPG food giant will also work with several "guest specialist agencies."
Destination marketer bids farewell to Clemenger BBDO.
Carat was incumbent in number of key markets for maker of Barbie.
Media planning and buying mandate now expands to the cosmetics firm's 13 other brands.
Agency will oversee offline media remit for e-commerce platform.
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