Staff Reporters
May 27, 2024

Move and win roundup: Week of May 27, 2024

DDB, RGA, UM, The Monkeys, Mahlab, ALVA.digital, Today the Brave, and more in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover May 27 through May 31, 2024. 
Catch up on past people moves and business wins

DDB Group Hong Kong has won the creative and social media account for Tiger Brokers’ Tiger Trade trading platform business, following a competitive pitch. DDB will be responsible for all 2024 communications, including strategy and creative for branding, production, promotion and social. The main challenge for the brand is to build awareness and acquire customers in an established market of investors. DDB will be looked upon to assist in building brand presence, expanding reach, and increasing appeal. 

DDB Sydney has appointed Vanessa Boueyres as its new managing partner to lead the Westpac account, with the responsibility of brand strategy, creative and production services. With two decades of marketing and agency experience, bringing strong skills and solutions to the new role, Boueyres joins from sustainable furniture company Koskela. Prior to that, she held a head of marketing and brand comms role at Woolworths. She also worked at M&C Saatchi Group AUNZ as managing partner and had stints at Sibling Agency in Sydney. Before moving to Australia, she spent over 10 years at Young & Rubicam (Y&R) in Europe and started her early career at TBWA\Paris.

RGA has promoted Anthony Baker to managing director of Japan. As Baker leads RGA Japan to service North Asia, he will focus on expanding long-term strategic partnerships to deliver creative solutions for clients that drive business growth in new ways. Baker helmed many technology-related leadership roles at RGA before being promoted to lead the Japan office last year as general manager. In the past year under Baker’s leadership, RGA Japan achieved double-digit profit growth while expanding its workforce by 30%. Baker was part of RGA Japan’s founding team and has spent the last seven years working with the office’s leadership to grow its offerings and reputation. Originally from RGA’s London office, Baker moved to Japan in 2017. Baker was on Campaign Asia’s 40 Under 40 list in 2019. Kei Shimada previously held the position of RGA Japan MD from 2021 to 2022.

UM Australia has been appointed as Canteen’s media agency of record, effective immediately. UM’s remit for Canteen encompasses performance and above-the-line media strategy plus planning and buying, with a clear objective to grow supporter numbers in order to reach more young people impacted by cancer. Work begins immediately, commencing with building brand awareness following Canteen’s recent brand refresh as well as highlighting National Bandanna Day’s 30th anniversary on October 24.

The Monkeys, part of Accenture Song, has appointed two new associate creative directors: Lennie Galloway and Thomas Gledhill, to join the agency in Sydney. Galloway and Gledhill have been working together for almost a decade. They began their career at FCB New Zealand. The duo has just finished a four-year stint at Goodby Silverstein & Partners in San Francisco and recently moved back to Australia. 

Influencer Matters has appointed Sally Yu as account director. Yu brings over eight years of experience in delivering communication strategies for tech brands like Dell, GSMA, and more.  Before joining the agency, Yu worked at Golin, Archetype and Text100. 

Enthral has appointed Mark Tompkins as creative director. With 20 years of experience in the industry, Tompkins has worked for a variety of agencies in both Australia and London, including TBWA, DDB, Clemenger, and Ogilvy. Before joining Enthral, he was creative director at Made by Mark.

Today, the Brave has been appointed by the Australian fertility clinic Westmead Fertility Centre. As their agency of record, the full-service agency will provide integrated support across strategy, creative, design, media, social, and PR. Today, the Brave will be working with Westmead Fertility Centre to break the silence around infertility while raising awareness of innovative fertility treatments available to aspiring families.

ID Comms has appointed Sarah Green as its first head of growth, effective immediately, based in the US. In this newly created role, Green will be instrumental in shaping the company's sales strategy, leading new business prospecting and building a strong growth culture across ID Comms. Before ID Comms, she worked at  Bloomberg Media, The Economist, and BBC Worldwide in Switzerland, London, Singapore, Hong Kong, and Paris.

Mahlab, a business communications agency, has appointed Ning Ho as account director to the Singapore team. Ho will lead content marketing, demand generation, and account-based marketing programs for accounts such as Salesforce, Figma, FedEx, LinkedIn, and Slack across APAC. With more than a decade of experience in marketing and advertising, Ho has worked with a range of clients, from industry leaders to startups, including Okta, Confluent, Red Hat, and Motorola Solutions.

ALVA.digital has launched Orca, a new media division designed to transform the digital landscape, and has appointed Faradi Bachri as chief media officer. Before joining ALVA.digital, he was the regional director of the digital marketing performance division at ADA Asia. In his 20 years of experience, he also worked for Dentsu and Toolbar.

ANZ has confirmed that its creative account is going to pitch. The incumbent agency, Special Group, won the creative account in 2021. The independent agency took the account from ANZ’s long-time creative agency, TBWA Melbourne, which served for 10 years. The bank is reportedly looking for a new ecosystem of agencies to meet its evolving business needs. ANZ extended its partnership with media agency PHD this February, which lasted since 2012. Last July, ANZ appointed Astrud Burgess as chief marketing officer to succeed outgoing Sweta Mehra. Burgess was recently selected for Campaign’s Asia-Pacific Power List.

Innored, an independent agency in Korea, has appointed Kim Tae-won as its co-CEO to collaborate with founder and CEO Park Hyun-woo. Before joining the agency, Kim worked for 18 years at Google Korea. He was most recently the executive director of Google Korea, where he played a role in the digital transformation of numerous companies. Kim will join Innored to spearhead the business strategy and media operations, oversee the expansion of investment in marketing solutions, and drive the global business forward. 

Ogilvy Network ANZ has appointed Lisa Down and Leila Cranswick as creative directors in Sydney to continue to build its pool of proven creative talent. Before joining Ogilvy, Cranswick worked for BMF and 303 MullenLowe, while Down served over nine years at BMF. Cranswick and Down have been working jointly for several years as associate creative directors and innovation leads across a range of brands at BMF, such as Aldi, Tourism Tasmania, TAL, the Federal Government, and Insuranceline, among others. The duo will work closely with Ogilvy Network ANZ chief creative officer Toby Talbot and the Ogilvy Sydney creative leaders.

PHD has elevated Brendan Hewitt as its new Sydney head of strategy, effective June 17. He was previously the group strategy director of Auckland. Hewitt started his career at the agency 15 years ago, working in strategy and innovation roles across New Zealand and the UK, collaborating with clients such as ANZ, Diageo, Volkswagen Group, and Unilever. He will move from Auckland to Sydney to replace the outgoing Remi Baker, who leaves the agency after working for over a decade here.

Cam Blackley and Emily Taylor, former M&C Saatchi AUNZ CCO and CSO, have launched a new shape of creative office, Bureau of Everything, that teams strategy and creativity as the nucleus of a more progressive creative model and business. Jeff Goodby, Founder of GS+P, has joined their advisory board too. Together, Blackley and Taylor bring over 40 years of collective experience, dozens of Effies, a D&AD Black Pencil and a Titanium Cannes Lion from their experience at creative hot shops around the globe, including Droga 5 New York & Sydney, AMV, AKQA London, Leo Burnett, BMF and most recently, M&C Saatchi Group.

Oroton, Australian luxury fashion and leather goods brand, has appointed Claxon as its digital media agency of record. The agency’s remit will be to oversee and elevate Oroton’s digital media strategy across the brand’s entire digital ecosystem, with a key responsibility to increase digital performance across all channels. The agency has already commenced the work, with an aim to engage the new audience by bringing digital media technology driven by AI, to amplify the brand's online presence.

Enigma, an independent full-service agency, has appointed Chris Stobbs as its new head of performance, effective immediately. Stobbs will lead digital performance across the agency’s Sydney, Newcastle, and Brisbane operations. Before joining Enigma, Stobbs was the director of digital performance and adtech at News Corp. Prior to this, he held leadership roles at News Xtend and 1000heads after moving from London to Australia in 2010.

DDB Melbourne has appointed Khia Croy as its new general manager to support the agency’s growth across new clients. Croy was most recently the general manager and client director of Sunday Gravy, an independent creative agency, where she worked for almost three years. Prior to that, she worked at Clemenger BBDO, Taboo, Leo Burnett, as well as Air Everywhere, and BEC Electrical Australia. She will report to DDB Melbourne group managing director Mike Napolitano.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

2 days ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

2 days ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.