microsoft

Jan 20, 2022

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

Dec 22, 2021

Microsoft to acquire AT&T’s Xandr

The sale marks the end of AT&T’s venture in the content and advertising business.

May 12, 2021

Cannes Lions 2021: Microsoft wins Creative Marketer of the Year

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time

May 7, 2021

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

Feb 9, 2021

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.