AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.
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