Feb 18, 2024

Hopes and concerns for OpenAI's Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Feb 8, 2024

Microsoft’s last minute Super Bowl ad showcases everyday uses of AI

Sixty second spot will broadly launch the company’s Copilot AI chatbot.

Jan 29, 2024

Will 2024 in China be much the same as 2023?

Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.

Oct 29, 2023

Microsoft’s longtime CMO Chris Capossela to depart

CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.

Sep 22, 2023

Wunderman Thompson develops tech to analyse emotional responses to ads

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

Jul 28, 2023

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.