microsoft
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
Netflix and Microsoft: A match made for gaming?
Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.
Netflix says ad tier is coming ‘early 2023’ as subscriber losses grow
Streaming giant teases details of its advertising offering and why it chose to partner with Microsoft as it reports a loss of nearly 1 million subscribers in Q2.
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
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