Sep 17, 2022

The Trust Project and Microsoft team up to fight fake news

A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.

Sep 15, 2022

Netflix and Microsoft: A match made for gaming?

Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.

Jul 20, 2022

Netflix says ad tier is coming ‘early 2023’ as subscriber losses grow

Streaming giant teases details of its advertising offering and why it chose to partner with Microsoft as it reports a loss of nearly 1 million subscribers in Q2.

Jul 14, 2022

Netflix picks Microsoft to power ad-supported tier

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.

Jan 20, 2022

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

Dec 22, 2021

Microsoft to acquire AT&T’s Xandr

The sale marks the end of AT&T’s venture in the content and advertising business.