microsoft
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
How generative AI is pointing the way to a more efficient and creative future for marketing
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
The tech company found itself in the hot seat alongside CrowdStrike.
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Is dot-AI the new dot-com?
The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.
Criteo collaborates with Microsoft Advertising to drive retail media growth
The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
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