Matthew Miller
Oct 8, 2019

Marketing in mobile-native Myanmar

A young and optimistic populace is happy to interact with brands in a market that remains full of promise.

A Yangon street scene (Shutterstock)

Myanmar as a consumer market may not have lived up to the outsized optimism that generated breathless media coverage and sent investment rushing in following its emergence from military rule and international sanctions in 2012. But outside observers should not make the mistake of thinking the market is moribund. Despite its ongoing political issues, Myanmar has a young population of 53 million consumers who are optimistic about the future, increasingly technically savvy and uncommonly open to learning about...

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