Staff Reporters
Feb 5, 2018

Three eye-opening charts on Myanmar consumers

TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?

Three eye-opening charts on Myanmar consumers

Source: Solidance white paper, The Next Growth Wave: Rising Consumerism in Myanmar.

The proportion of the population earning more than US$120 per month is expected to rise from 24% in 2016 to 48% in 2022.
 
Comparison of category spending/saving in Myanmar versus Thailand.
 
36% of the population is aged between 10 and 29.
 
See more Top of the Charts

 

Related Articles

Just Published

4 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.