Years ago, during mobile’s infancy, marketers started off sprinting, touting the benefits of this new ultra-targeted and personalised medium, and its ability to reach consumers on the go. With a wealth of new technologies at our disposalprogrammatic, geo-location targeting, and cross-channel campaignswe led the conversations on what could, and should be done on mobile.
Then we hit a roadblock setting the standards for this brand new medium. Calls for greater transparency, attribution, and...
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