Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Prove your worth: Justifying marketing ad spend in an economic downturn
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
GroupM sets parameters for new measurement partners in the US
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
Campaign Crash Course: Understanding attention-based metrics
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics
Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins