Social-media network is offering one-time credit to advertisers who were "meaningfully affected" by a misreporting issue.
Every marketer knows measurement is critical, but deciding on what metrics to use and how to weight their importance is more subtle than many people appreciate. The head of strategy for Nativex provides a 5-tip guide.
Lawsuit was filed in 2018.
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.
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