metrics

Aug 11, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

Jun 7, 2022

GroupM sets parameters for new measurement partners in the US

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.

May 20, 2022

Campaign Crash Course: Understanding attention-based metrics

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

Dec 8, 2021

Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics

Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.

Nov 29, 2021

Finding digital measurement success, part 1: Cohorts vs clicks

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

Aug 16, 2021

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.