metrics

Nov 26, 2020

Facebook to repay advertisers after miscalculating metrics

Social-media network is offering one-time credit to advertisers who were "meaningfully affected" by a misreporting issue.

Oct 14, 2020

Five tips for effectively measuring ad campaign success

Every marketer knows measurement is critical, but deciding on what metrics to use and how to weight their importance is more subtle than many people appreciate. The head of strategy for Nativex provides a 5-tip guide.

Jan 21, 2020

The Trade Desk ties with Gojek to link online ads with offline sales

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.

Nov 6, 2019

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

May 29, 2019

Cost per head is dead: Better ways to judge experiential

Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.